Get ready to lace up those shoes and gear up for some heart-pumping action! The time has come for the biggest sports extravaganzas of the year; trust us, you don’t want to miss it. From nail-biting finishes to jaw-dropping moments, these events are set to be a thrill ride from start to finish. So don’t forget to advertise your brand on these fun sports events, and witness history in the making!
Upcoming sports events schedule and dates provide advertisers with a clear timeline for when to launch their advertising campaigns. Advertisers can align their campaigns with the peak viewing times of the event to maximize exposure and reach their target audience. By knowing the dates and schedules, advertisers can plan their advertisements’ timing, frequency and content to coincide with key moments during the event. This can create a sense of urgency and increase the impact of their advertisements. Additionally, advertisers can use the sports events as a backdrop to showcase their products and services, thus establishing a connection with the event and its audience. Advertisers can increase brand awareness and drive sales by planning their campaigns around sports events.
Indian Sports Calendar 2023
| Sports Categories | Upcoming Sports Events | Date | Platform |
| Cricket | Australia Tour of India 2023 | 9th Feb – 22nd Mar | Hotstar |
| Cricket | South Africa 20 – 2023 | 10th Jan – 11thFeb | Viacom |
| Cricket | International League T20 2023 | 13th Jan – 12th Feb | Zee5 |
| Cricket | Ranji Trophy 2023 | 31st Jan – 20th Feb | Hotstar |
| Cricket | ICC Women’s World Cup 2023 | 10th Feb – 27th Feb | Hotstar |
| Cricket | IPL 2023 | 20th Mar – 28th May | Jio Cinema |
| Cricket | Women’s Premier League 2023 | 4th Mar – 26th Mar | Jio Cinema |
| Cricket | Asia Cup 2023 | 2nd Sep – 17th Sep | Hotstar |
| Cricket | ICC Men’s World Cup 2023 | 5th Oct – 19th Nov | Hotstar |
| Cricket | India vs South Africa 2023 | 4th Oct – 11th Oct | Hotstar |
| Football | Indian Super League 2022–23 | 7th Oct 2022 – 20th Mar 2023 | Hotstar |
| Football | English Premier League 2022–2023 | 6th Aug – 20th May | Hotstar |
| Tennis | Wimbledon 2023 | 3rd Jul – 16th Jul | Hotstar |
| Hockey | Women’s FIH Hockey World Cup | 5th Feb – 11th Feb | Hotstar |
| Race | Formula E 2023 | 14th Jan 30th Jul | Hotstar |
Why is Sports Events Marketing Important?
Sports event marketing is crucial for several reasons:
- Reach: Sports events often draw large crowds, allowing companies to reach a broad and diverse audience.
- Brand Awareness: By sponsoring or advertising at a sports event, companies can raise brand awareness and improve brand recognition among attendees and viewers.
- Engagement: Sports events often create a unique sense of community and shared experience, providing an excellent opportunity for companies to engage with their target audience.
- Loyalty: Sponsoring a famous sports team or event can also help build brand loyalty among fans.
- Sales: Sports events can drive sales by creating buzz around a product or service and providing a platform for companies to sell products and offer promotions.
- Reputation: By aligning themselves with a successful sports team or event, companies can enhance their reputation and be seen as a company that supports a healthy, active lifestyle.
- Data: By collecting data on attendees and fans, companies can gain valuable insights into consumer behavior, preferences and purchasing patterns, which can be used to inform future marketing and business strategies.
Sports event marketing is a crucial aspect of any marketing strategy as it helps companies reach a broad and diverse audience, build brand awareness and engagement, drive sales, enhance their reputation, and gather valuable consumer data.
Online Advertising Opportunities during Sports Events
Online advertising during sports events gives companies a unique opportunity to reach a large, engaged audience. With the increasing popularity of sports streaming and social media, companies can advertise to a diverse audience beyond traditional television and get fans actively following the event in real-time.
Display ads are among the most common forms of online advertising during sports events. These can be seen on websites and social media platforms dedicated to sports coverage and targeted to specific demographics, such as sports fans or fans of particular teams or athletes. Companies can also take advantage of sponsored posts on social media, allowing them to reach fans who are actively engaged in discussions about the event.
Video advertisements are another popular option during sports events, providing a more immersive experience for viewers. Advertisers can create short, high-impact ads that are played during breaks in the event or before and after key moments, such as before the start of the game or during halftime. By taking advantage of real-time opportunities, companies can create relevant and timely advertisements, increasing the likelihood that they will be well-received by the audience.
Another option for online advertising during sports events is in-game sponsorships. This allows companies to have their brand featured prominently during the event, such as having their logo displayed on the court or field or being mentioned by the commentators. This type of advertising allows companies to reach a large, engaged audience while creating a lasting impression through repeated exposure.
Online advertising during sports events provides companies with a unique opportunity to reach a large, diverse, and highly engaged audience. With the rise of sports streaming and social media, advertisers can reach fans beyond traditional television, taking advantage of real-time opportunities and targeted advertising to create effective campaigns. Whether through display ads, sponsored posts, video advertisements, or in-game sponsorships, online advertising during sports events is an effective way for companies to reach and engage with their target audience.
Upcoming Sports Calendar 2023 to Advertise Brands
The schedule and dates of sporting events provide advertisers with a clear timeline for when to launch their advertising campaigns. Advertisers can time their campaigns to coincide with the event’s peak viewing times to maximize exposure and reach their target audience. Advertisers can plan their advertisements’ timing, frequency, and content to coincide with critical moments during the event by knowing the dates and schedules. Below are the upcoming sports events:
Upcoming Cricket Events
Australia Tour of India 2023
According to the official cricket schedule, the Australia Tour of India 2023 is set to start on Thursday, February 9, 2023. India will host 3 ODI matches and 4 Test matches during the Australia Tour of India in the months of February and March 2023. The last match of the bilateral series between India and Australia in 2023 will be played on March 22 in Chennai, and all matches will be streamed on Hotstar.
South Africa 20 – 2023
A Twenty20 franchise cricket event called SA 20 is taking place in South Africa, started on January 10, 2023, where Indian IPL owners are set to be part of one of the new major league South Africa 20-20, and 6 Teams are playing 33 matches in round robin format, including the Final, being hosted in the month of Jan-Feb 2023. The final match will be held on Feb 11, and the live streaming of all the South Africa 20-20 2023 matches is available on Viacom.
International League T20 2023
According to the published cricket schedule, the International League T20 2023 will start on Friday, January 13, 2023, and will be hosted by the United Arab Emirates. A total of 34 T20 matches, including the final, will be played in the International League T20 2023 throughout the months of January and February 2023. On February 12 at TBC, TBC vs TBC will play in the final match of the ILT20 2023 Tournament, and Zee5 will be streaming all the ILT20 2023 matches this year. (TBC- To Be Confirmed)
Ranji Trophy 2023
Ranji Trophy 2023 started on January 31, 2023, and has 7 Matches, including the Final, being hosted in the month of Jan-Feb 2023 in different cities of India. The final match will be held between the 16th and 20th of Feb, and the live streaming of all the Ranji Trophy 2023 matches is available on Disney+ Hotstar.
ICC Women’s World Cup 2023
Beginning on February 10 in South Africa, the 2023 ICC Women’s World Cup pits the hosts against Sri Lanka. Matches will be held in Cape Town, Paarl, and Gqebera, with the knockout rounds taking place there. ICC Women’s World Cup 2023’s all matches will be streamed on Hotstar, and the final will take place on February 26, with a reserve day on February 27.
IPL 2023
IPL 2023 is scheduled to begin on March 20, 2023, with 74 Matches, including the Final, to be hosted between March and May 2023 in different cities of India. The final match will be held on May 28, and the live streaming of all the IPL 2023 matches will be available on Jio Cinema.
Women’s Premier League 2023
Women’s IPL 2023 is scheduled to begin on March 4, 2023, with 22 T20 Matches, including the Final, to be hosted in March 2023 in Mumbai, Maharashtra. The final match will be held on March 26, and the live streaming of all the Women’s IPL 2023 matches will be available on Jio Cinema.
Asia Cup 2023
Asia Cup 2023 is scheduled to begin on September 2, 2023, with 13 Matches, including the Final, to be hosted in September 2023. The final match will be held on September 17, and all the Asia Cup 2023 matches will be live streaming on Hotstar.
World Cup 2023
World Cup 2023 is scheduled to begin in 2022-2023, India (Qualified) with 9 more teams to be confirmed through ICC World Cup Super League and World Cup Qualifier 2022-23, which will be held in India and will be streaming on Hotstar.
India vs South Africa 2023
India vs South Africa 2023 is scheduled to begin on October 4, 2023, with 4 T20 Matches, including the Final, to be hosted in October in different cities of India. The final match will be held on October 11, and all the India vs South Africa 2023 matches will be live streaming on Hotstar.
Upcoming Football Events
Indian Super League 2022–23
The 2022–23 Indian Super League is the league’s ninth season, its inaugural year as the top division’s sole competition, and its 27th overall. It began on October 7, 2022, and is supposed to last until March 20, 2023.
Hyderabad is the reigning champion, whereas Jamshedpur is the reigning champion. Catch the thrill on your screens on Hotstar!
English Premier League 2022–2023
With a five-week midseason break to be observed for the World Cup, the 2022–2023 English Premier League season will begin on August 6, end on May 28, 2023, and will be streaming on Hotstar.
Upcoming Tennis Tournaments
Wimbledon 2023
Beginning on Monday, July 3, 2023, Wimbledon will continue through Sunday, July 16, 2023, when the men’s singles final will take place. The tournament will start one week later than usual owing to a schedule adjustment by the All England Club, but the traditional two-week structure will remain the same.
After being introduced in 2022, the middle Sunday will once again include a full day of play.
Upcoming Hockey Tournaments
woMen’s FIH Hockey World Cup
The International Hockey Federation hosts an international field hockey tournament called the Women’s FIH Hockey World Cup. Every four years, it takes place to fill the gap left by the Summer Olympics. With four tournament victories.
Upcoming Race Events
Formula E 2023
Formula E 2023 started on January 14, 2023, and has 16 Races, including the Final. It is being hosted in the months of Jan-July 2023 in different countries. The last race of Formula E 2023 will be held on July 30 in London, and all Formula E 2023 races will be streamed on Hotstar.
FAQs Related to Sports Events Advertising
What are major sporting events to advertise your brand?
The major sporting events to advertise your brand are:
- Indian Super League 2022–23
- International League T20 2023
- World Cup 2023
- IPL 2023
- Asia Cup 2023
- Men’s FIH Hockey World Cup
How do you advertise during sporting events?
Advertising during sporting events offers numerous opportunities for brands to increase their visibility and reach their target audience. Some of the most common methods of advertising during sports include:
Television advertising spots: Brands can air commercials during breaks in the live sporting broadcast.
In-venue branding: This can include signage, banners, and other advertising displays within the sporting venue.
Sponsorship opportunities: Brands can sponsor the sporting event, a team, or an individual athlete, providing them with increased brand exposure and promotional opportunities.
Athlete endorsements: Top athletes can endorse products and appear in branded advertisements.
Social media advertising: Brands can advertise on popular social media platforms during live sporting events to reach a broader, engaged audience.
When developing a sports-focused advertising strategy, it’s essential to consider the specific event, target audience, and marketing goals to determine the best approach for maximum brand impact.
Which platforms are best for online advertising during sporting events?
The platforms which are best for online advertising during sporting events are Hotstar, Vicom and JioCinema.
What’s the next big football event for promoting brands?
The next big football event for promoting brands is Indian Super League 2023.
How is advertising used in sports events?
Advertising is used in sports events to promote products and services through various channels, including stadium signage, television commercials, athlete endorsements, and social media campaigns. It helps companies reach a large captive audience, increase brand visibility, and create a positive image. Advertisers may also sponsor teams, leagues, or events, providing financial support in exchange for increased exposure and recognition. Additionally, they may leverage sports fans’ excitement and passion for improving their advertising efforts’ impact and effectiveness.
Why is sports event marketing important?
Sports event marketing is essential as it helps build brand awareness, create a strong relationship between the brand and the audience, and drive sales. It allows companies to connect with their target audience uniquely and engagingly, providing them with an opportunity to showcase their products and services. Through sports event marketing, companies can reach a large and diverse audience, increase brand visibility, and create a lasting impression on attendees. Furthermore, it can help companies differentiate themselves from their competitors and build a strong brand image.
