Top 10 TV Channels in India
Welcome to the bustling world of Indian television, a landscape teeming with creativity, diversity, and millions of engaged viewers. For advertisers, this isn’t just a…
Tag: television advertising
Why Star Plus Television Advertising is the Most Effective Medium?
As an advertiser you are now surrounded by a plethora of ad platforms and your choices are innumerable but choosing the right advertising platform can…
TV Advertising FAQs: How many ad spots should I run per day on television? (Part 8 of the series)
The Article Series In the series TV advertising for first time advertisers, we have covered the following topics till date: TV Advertising Facts & Figures:…
TV Advertising FAQs: How long should my television ad be? (Part 7 of the series)
The Article Series In the series TV advertising for first time advertisers, we have covered the following topics till date: TV Advertising Facts & Figures: Useful…
How competitor analysis report can help brands gauge their competitor’s advertising strategy (Part 4 of the series)
In the series TV advertising for first time advertisers, we have covered the following topics: TV Advertising Facts & Figures: Useful facts and figures about…
Television Advertising Campaign Planning : Part 3
In the first article of the series, we discussed some useful facts and figures about television viewership and advertising in India, curated from reports by…
Post-evaluation report can help TV campaigns- A Case Study
Reporting is for digital advertising only and not for television advertising. If you have believed this for a long time, you are here for a…
TV Advertising Campaign Measurement : Part 2
In the first article of the series, we discussed some useful facts and figures about television viewership and advertising in India, curated from reports by…
Media Trivia: Television Advertising during Lockdown (Apr-Jun 2020)
Lockdown brought a lot of activities to a halt including new content generation for television and OTTs. This, however, didn’t deter the audience from enjoying…
Want To Target Hindi-Speaking Rural Markets? Consider These FTA Channels
Rural India’s love for Television While we are talking about the growing influence of video advertising on Youtube and VOD platforms like Hotstar, Voot, etc.,…