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Uncategorized

Dissecting Clubmahindra’s Ind Vs Aus WTC 2023 Sports Campaigns with Disney+ Hotstar

Posted onMarch 12, 2024March 12, 2024 Author Vaishali Tripathi
Case Study 1

Product/Service Club Mahindra, a prominent vacation ownership company, is known for offering its members memorable holiday experiences across various resorts. The brand provides a unique…

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Uncategorized, IPL, Series

IPL 2024: What’s New for Advertisers?

Posted onMarch 11, 2024March 11, 2024 Author Vaishali Tripathi
Ipl 2023

The adrenaline-pumping thrill of the Indian Premier League (IPL) is set to return in 2024, and the excitement extends far beyond the passionate fans. This…

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Advertising

What is Event Marketing? Types and Examples

Posted onMarch 6, 2024February 6, 2025 Author Vaishali Tripathi
Featured Images 61 1 1 1

In today’s digital world, brands are constantly seeking ways to connect with their audience on a deeper level. Enter event marketing, a powerful strategy that…

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Sports Marketing

Top 10 Most Watched Sports in India 2025

Posted onMarch 5, 2024January 7, 2025 Author Vaishali Tripathi
Featured Images 81

India, a country rich in traditions and sports fervor through the years, has observed a wide spectrum of sports taste from its citizenry. While marching…

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Advertising

6 Core Principles of Advertising you Might be Missing Out!

Posted onMarch 5, 2024July 8, 2024 Author Maanasa Parameswaran
Principles-Of-Advertising

Advertising is the cornerstone of modern marketing strategies, serving as a powerful tool for businesses to communicate with their target audience and drive sales. In…

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IPL

IPL TRP 2025 & Viewership on Star Sports – Weekly, Monthly & Yearly

Posted onMarch 4, 2024January 30, 2025 Author Vaishali Tripathi
Featured Images 73

IPL 2024 delivered outstanding entertainment which simultaneously drove unprecedented viewing records along with powerful player achievements. Unprecedented viewer numbers emerged through reports from Disney Star…

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Advertising

6 Core Elements of Print Advertising Explained

Posted onMarch 1, 2024April 16, 2025 Author Maanasa Parameswaran
Elements-Of-Print-Advertising

In today’s fast-paced digital world, the enduring power of print advertising continues to hold significant value for marketers. Print advertising encompasses a wide array of…

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Advertising

What is Advertising Campaign Planning? Process and Factors

Posted onFebruary 29, 2024April 16, 2025 Author Chetana HP
What Is Advertising Campaign Planning?

In the exciting world of business, getting noticed is absolutely essential. That’s where Advertising Campaign Planning comes in as the genius behind the scenes, creating…

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conversational marketing, Marketing

What is Conversational Marketing? Top 5 Examples and Benefits 

Posted onFebruary 29, 2024February 29, 2024 Author Chetana HP
What Is Conversational Marketing?

Conversational marketing is a game-changer in how businesses connect with their customers. Using chatbots, messaging apps, and live chat allows personalized interactions, quick responses, and…

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News, Uncategorized

Viacom18 signs multi year strategic deal with Moloco for Ad serving on JioCinema

Posted onFebruary 28, 2024February 28, 2024 Author Vaishali Tripathi
Featured Images 53

Advertising is one of the key modules for revenue generation on streaming platforms and to streamline the process of Ad serving Viacom18 has signed a…

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