IPL 2024’s Viewership has Surged, Attracting Sponsors’ Attention
The Indian Premier League 2024 has commenced with a remarkable increase in viewership, leading to a surge in sponsor interest. On the opening day, Disney…
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What is Interactive Advertising-Types and Examples
What does Interactive Advertising mean? Interactive advertising refers to a type of marketing strategy that encourages active engagement from consumers rather than simply delivering a…
Dissecting L&T Finance’s World Cup 2023 Campaign with Disney+Hotstar
Product/Service L&T Finance is a leading financial services company offering a wide range of products, including business loans and EMI services. The company wanted to…
Dissecting Popeyes World Cup 2023 Campaign with Disney+Hotstar
Product/Service Popeyes is a globally recognized fast-food chain known for its delicious and flavorful fried chicken. The brand has established itself as a leader in…
What is Banner Advertisement? Definition, Types and Best Practices
Banner advertisement is a form of online advertising that utilizes graphical images or multimedia elements displayed on web pages to promote a product, service, or…
What is Media Planning? Definition, Types and Importance
Effective media planning is essential for maximizing your brand’s reach, engagement, and return on investment in the ever-evolving advertising landscape. At The Media Ant, we…
8 Steps for Effective PR Crisis Management in 2025
In order to effectively manage the PR crisis in 2025 and beyond, organizations need to take a proactive and adaptable approach. The digital landscape and…
What Is Word of Mouth Marketing? Definition and Guide
Word of Mouth Marketing (WOMM) is a highly effective approach that capitalizes on individuals’ tendency to pass on their positive experiences and suggestions to others….
Dissecting PhonePe IPL 2021 Sports Campaign
Product/Service Just ten years ago, there were lots of difficulties and obstacles to deal with when people wanted to make online bill payments and otherwise…
Dissecting Crex Sport’s Campaigns 2023
Product/ Service Crex is one of the highest-rated cricket apps, which provides viewers with non-stop cricket updates along with stats and figures. What was Crex’s…