Digital Advertising Strategies for the T20 World Cup
The crack of the willow, the roar of the crowd, the nail-biting tension – the T20 World Cup is here! As cricket fever grips the…
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SCORE Has Identified Tata Salt, Dream11, and Sprite As Some of The Top Advertisements During IPL 2024
The survey encompassed 36 cities, including metros, tier 1-2-3 towns, and NCCS A/B, resulting in SCORE ranking the top 10 ads that performed best during…
Top 10 Ultimate Gamification Techniques to Boost User Engagement
What is Gamification? Gamification is the application of game-design elements and principles in non-game contexts to enhance user engagement, motivation, and participation. By integrating features…
Are Advertisers Cutting Back On Their Spending Because of The Elections?
Ad experts suggest that numerous advertisers are currently adopting a cautious approach as they await the outcome of the polls. The uncertainty surrounding the election…
Indexed Ad Volumes for IPL 17 on TV Witness 16% Growth in First 55 Matches
According to the latest update from TAM Sports-IPL 17 ad report, the indexed ad volumes per channel for IPL 17 on television have surged by…
Future of Influencer Marketing- 2025
Influencer marketing is not just a fleeting trend but a powerful strategy that continues to evolve. As digital landscapes shift and consumer behaviours change, understanding…
Top 10 Emotional Branding Campaigns That Touched Hearts
Emotional Branding Campaigns In today’s crowded marketplace, simply having a good product isn’t enough. Consumers are bombarded with messages, making it difficult for brands to…
Top 10 SaaS Marketing Trends and Strategies for 2025
SaaS marketing, or Software as a Service marketing, refers to the strategic efforts and tactics employed to promote and sell cloud-based software solutions. Unlike traditional…
Top 10 Brand Advocacy Campaigns of all Time
What are Brand Advocacy Campaigns? Brand advocacy campaigns are marketing initiatives designed to mobilize and empower customers, employees, and other stakeholders to actively promote and…
Top 10 Account Based Marketing (ABM) Tactics
Account-Based Marketing (ABM) has emerged as a powerful strategy for B2B marketers, focusing on targeting high-value accounts with personalized campaigns. Unlike traditional marketing approaches that…