Top 10 Ad Options for Advertising in IPL 2023
The high-octane drama is back and it has already created a buzz around cricket lovers as well as the advertisers. You guessed it right we…
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Headlines: Top Media and Ad News In India For The Week (11th July – 17th July, 2022)
As per BARC, the reach of All India TV has dropped from the peak of 94% in 2018 to 82% in 2021. The overall viewership,…
Hotstar Advertising: 9 Interesting Facts About Hotstar
[soliloquy id=”15638″] Hotstar has recently released India Watch Report 2019. We have compiled a list of facts that would help advertisers understand the audience’s preference…
Ultimate Guide to Airport Branding in India
Airport branding falls under the category of transit advertising and can be pretty effective for your brand. When a major portion of the target audience…
Top 5 Marketing Ideas For Wedding Services Business
Introduction Come November and the wedding bells would start ringing. Popularly known as the marriage season, it’s the period between November to June when…
Headlines: Top Media and Ad News in India for the Week (4th July – 10th July, 2022)
The old buzzing chat show Koffee with Karan is back with its 7th season and has roped in eight brands. This season is streaming on…
Case Study: How Adda52 Used Regional Digital News Platforms To Increase The Sign-Ups
The Product Adda 52 is one of India’s largest online gaming platform to play poker with a userbase of over 2.5 million. The platform offers…
Media Trivia: EY-FICCI Report 2022 (Part-3)
The quiz is based on the EY-FICCI report 2022, which talks about the Indian Media & Entertainment industry with a consumer centric approach. The report…
Headlines: Top Media and Ad News in India for the Week (27th June – 3rd July, 2022)
According to a Bloomberg report, India is close to 20 Mn crypto investors and industry experts are of the opinion that the crypto sector needs…
How To Advertise Online Mobile Game App
In the first part of the series we would cover the following: Insights on online mobile gaming landscape in India Segregation of online mobile games…