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Case Study

Dissecting Moglix World Cup 2023 Sports Campaign with Disney+ Hotstar

Posted onMarch 21, 2024March 21, 2024 Author Vaishali Tripathi
Sports Campaign

Product/Service Moglix, which was co-founded by Rahul Garg, a well-established Indian e-commerce player in B2B eCommerce, was based in Singapore, which was established in 2015….

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Advertising

The Power of Emotional Advertising – Types and Importance

Posted onMarch 19, 2024July 9, 2024 Author Maanasa Parameswaran
Emotional-Advertising

What is Emotional Advertising? Emotional advertising is a strategic approach used by marketers to tap into the feelings and emotions of consumers in order to…

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Advertising

How Influencers Affect Online Buying Behavior?

Posted onMarch 18, 2024March 20, 2024 Author Vaishali Tripathi
Online Influencers

Do you sometimes immerse yourself in your social media that then suddenly, you are on a stillness due to a familiar influencer who just sold…

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Case Study

Dissecting Spencer’s Performance marketing & World Cup Campaigns with Disney+Hotstar

Posted onMarch 14, 2024May 7, 2024 Author Vaishali Tripathi
Case Study 2

Product/Service Spencer’s, a renowned retail brand, is widely recognized for its diverse range of quality products across grocery, fresh produce, and household essentials.  Campaign Objective…

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Case Study

Dissecting Meghalaya Tourism’s World Cup 2023 Sports Campaign with Disney+ Hotstar

Posted onMarch 14, 2024March 14, 2024 Author Vaishali Tripathi
Sports Campaign

Product/Service Landscapes, misty hills, and abundant cultural heritage are sure to catch every traveler’s heart when traveling on a tour of Meghalaya. It is a…

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Uncategorized

Game On, App On: Mobile Marketing Magic for Sports Brands 

Posted onMarch 12, 2024March 12, 2024 Author Vaishali Tripathi
Featured Images 66

In the ever-evolving world of sports marketing, we have seen a noticeable shift toward mobile-centric strategies in recent years. This change has been driven by…

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Uncategorized

Dissecting Clubmahindra’s Ind Vs Aus WTC 2023 Sports Campaigns with Disney+ Hotstar

Posted onMarch 12, 2024March 12, 2024 Author Vaishali Tripathi
Case Study 1

Product/Service Club Mahindra, a prominent vacation ownership company, is known for offering its members memorable holiday experiences across various resorts. The brand provides a unique…

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Uncategorized, IPL, Series

IPL 2024: What’s New for Advertisers?

Posted onMarch 11, 2024March 11, 2024 Author Vaishali Tripathi
Ipl 2023

The adrenaline-pumping thrill of the Indian Premier League (IPL) is set to return in 2024, and the excitement extends far beyond the passionate fans. This…

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Advertising

What is Event Marketing? Types and Examples

Posted onMarch 6, 2024February 6, 2025 Author Vaishali Tripathi
Featured Images 61 1 1 1

In today’s digital world, brands are constantly seeking ways to connect with their audience on a deeper level. Enter event marketing, a powerful strategy that…

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Advertising

Top News Channels TRP in 2025

Posted onMarch 6, 2024April 30, 2025 Author Chaitra
Top News Channels List

In 2025, staying updated with the latest news is more important than ever, and one way people gauge the popularity of news channels is through…

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