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Uncategorized

Dissecting Shriram Finance World Cup 2023 Campaign with Disney+Hotstar

Posted onApril 8, 2024April 8, 2024 Author Vaishali Tripathi
Case Study 12

Product/Service Shriram Finance is a leading financial institution in India, specializing in providing a wide range of financial products and services, including business loans and…

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IPL, News

IPL 2024’s Viewership has Surged, Attracting Sponsors’ Attention

Posted onApril 8, 2024April 8, 2024 Author Chetana HP
Ipl 2024'S Viewership Increase-Surge In Sponsor Interest

The Indian Premier League 2024 has commenced with a remarkable increase in viewership, leading to a surge in sponsor interest. On the opening day, Disney…

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Advertising

What is Interactive Advertising-Types and Examples

Posted onApril 8, 2024July 10, 2024 Author Maanasa Parameswaran
What-Is-Interactive-Advertising

What does Interactive Advertising mean? Interactive advertising refers to a type of marketing strategy that encourages active engagement from consumers rather than simply delivering a…

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Uncategorized

Dissecting L&T Finance’s World Cup 2023 Campaign with Disney+Hotstar

Posted onApril 8, 2024April 8, 2024 Author Vaishali Tripathi
Case Study 7

Product/Service L&T Finance is a leading financial services company offering a wide range of products, including business loans and EMI services. The company wanted to…

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Uncategorized

Dissecting Popeyes World Cup 2023 Campaign with Disney+Hotstar

Posted onApril 8, 2024July 25, 2024 Author Vaishali Tripathi
Case Study 10

Product/Service Popeyes is a globally recognized fast-food chain known for its delicious and flavorful fried chicken. The brand has established itself as a leader in…

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Advertising

What is Banner Advertisement? Definition, Types and Best Practices

Posted onApril 5, 2024April 5, 2024 Author Chaitra
What Is Banner Advertisement? Definition, Types And Best Practices

Banner advertisement is a form of online advertising that utilizes graphical images or multimedia elements displayed on web pages to promote a product, service, or…

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Advertising

What is Media Planning? Definition, Types and Importance

Posted onApril 3, 2024April 16, 2025 Author Chaitra
Media Planning 1

Effective media planning is essential for maximizing your brand’s reach, engagement, and return on investment in the ever-evolving advertising landscape. At The Media Ant, we…

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PR

8 Steps for Effective PR Crisis Management in 2025

Posted onApril 2, 2024January 7, 2025 Author Chetana HP
8 Steps For Effective Pr Crisis Management In 2024

In order to effectively manage the PR crisis in 2025 and beyond, organizations need to take a proactive and adaptable approach. The digital landscape and…

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Marketing

What Is Word of Mouth Marketing? Definition and Guide

Posted onApril 2, 2024April 2, 2024 Author Chetana HP
Word Of Mouth Marketing

Word of Mouth Marketing (WOMM) is a highly effective approach that capitalizes on individuals’ tendency to pass on their positive experiences and suggestions to others….

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Case Study

Dissecting PhonePe IPL 2021 Sports Campaign 

Posted onApril 2, 2024December 24, 2024 Author Vaishali Tripathi
Case Study 13

Product/Service Just ten years ago, there were lots of difficulties and obstacles to deal with when people wanted to make online bill payments and otherwise…

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