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A to Z Brands, Marketing Strategy

Wildcraft: Leading India’s Outdoor Market with Strategic Marketing

Posted onDecember 27, 2024December 31, 2024 Author Chetana HP
Wildcraft

Wildcraft has carved its niche as a brand synonymous with adventure, resilience, and functionality. From humble beginnings as a small venture in Bengaluru to becoming…

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A to Z Brands, Marketing Strategy

Vicco: Timeless Ayurveda and Marketing Mastery

Posted onDecember 27, 2024December 27, 2024 Author Chetana HP
Vicco

For many Indians, the iconic jingle “Vicco Turmeric, Nahi Cosmetic” isn’t just an advertisement; it’s a slice of nostalgia. Vicco, founded in 1952 by Keshav…

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A to Z Brands, Marketing Strategy

Rooh Afza’s Marketing Strategy: 100 Years of Iconic Excellence

Posted onDecember 27, 2024December 27, 2024 Author Chetana HP
Rooh Afza

Rooh Afza is more than just a beverage; it’s a cultural phenomenon. Established in 1907 by Hakim Abdul Majeed in Delhi, this ruby-red syrup has…

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A to Z Brands, Marketing Strategy

Quikr’s Strategic Evolution: From Classifieds to Digital Powerhouse

Posted onDecember 27, 2024December 27, 2024 Author Chetana HP
Quikr’s Strategic

Quikr’s journey from a modest online classifieds platform to a multi-vertical digital giant is a masterclass in innovation, customer-centricity, and adaptability. Founded in 2008, Quikr…

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A to Z Brands, Marketing Strategy

OYO’s Marketing Strategy: Transforming the Hospitality Industry

Posted onDecember 26, 2024December 26, 2024 Author Chetana HP
Oyo'S Marketing Strategy

OYO Rooms, founded by Ritesh Agarwal in 2013, stands as a testament to innovative thinking in the hospitality sector. Starting with a single hotel in…

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A to Z Brands, Marketing Strategy

Haldiram’s Marketing Journey: Growth, Innovation & Success

Posted onDecember 26, 2024December 26, 2024 Author Chetana HP
Haldiram’s Marketing Journey

Haldiram’s, the name synonymous with authentic Indian snacks and sweets, has captured hearts (and taste buds!) not only in India but around the globe. From…

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A to Z Brands, Marketing Strategy

Ghadi Detergent: Marketing Campaigns That Built a Legacy

Posted onDecember 26, 2024December 26, 2024 Author Chetana HP
Ghadi Detergent

Ghadi Detergent’s incredible journey from a regional player to India’s leading detergent brand is a masterclass in strategic marketing and deep consumer understanding. Established in…

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Advertising

What is Competitive Advertising? Types, Strategies & Examples

Posted onDecember 22, 2024December 24, 2024 Author Vaishali Tripathi
Sem 15

Imagine two fast-food giants, their billboards side by side, each boasting the juiciest burger in town. You, the hungry commuter, gaze out of your car…

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Marketing

What is E-Marketing? Advantages & Examples

Posted onDecember 20, 2024April 16, 2025 Author Vaishali Tripathi
E-Marketing

Introduction Hello, online adventurers! Have you ever found yourself wandering through the boundless universe of the internet, stumbling upon advertisements that seem to read your…

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Marketing Strategy

Amul Marketing Strategy: Pioneering Dairy Market Leadership

Posted onDecember 18, 2024December 18, 2024 Author Vaishali Tripathi
Letter R

It is time to go back in time to one of the most trivial yet significant towns from Gujarat, India, where one of the giants…

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