Top 10 Food & Beverage Advertising Strategies
India’s culinary landscape is a tapestry of flavors and techniques, deeply rooted in history and regional traditions. The country’s vast geography and varied climate zones…
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Disney+ Hotstar’s CMO on winning rural and urban viewers through ads for the Cricket World Cup
In the ever-competitive world of online streaming platforms, Disney+ Hotstar made a bold move by offering free streaming of the ICC Men’s Cricket World Cup…
Disney+ Hotstar sets a new global live streaming record during India vs South Africa Match
In a spectacular display of digital viewership, Disney+ Hotstar has shattered global live streaming records as 44 million viewers tuned in to watch former Indian…
How to Determine the Frequency of your Campaigns?
What is “frequency” in the ad glossary? Advertising frequency refers to the number of times an advertisement is presented to a target audience within a…
What happens to advertisers’ money if a match gets canceled, interrupted, or is shorter than expected?
Imagine you’re all set for a thrilling night of watching your favorite sports team face off against their arch-rivals. You’ve got your snacks, your lucky…
Is Sports Advertising a Winning Strategy for SMBs?
Sports advertising can indeed be a winning strategy for small and medium-sized businesses (SMBs), but like any game plan, success depends on the approach and…
Cricket Match Advertising Phases You Need to Know
The fervor and excitement surrounding cricket matches, especially those involving the national team, provide a fertile ground for advertisers to showcase their brands and reach…
Top 10 Sports Commercials
The advertising landscape has once again delivered a smorgasbord of commercials that transcend the boundaries of the game, invoking passion, motivation, and sometimes even a…
Athletes as Brand Ambassadors
Definition of Brand Ambassadors Imagine spotting your favorite athlete in a trendy ad, showcasing a brand that captivates your interest. That’s the power of athletes…
10 Benefits of Online Advertising for Brands in 2024
Traditionally, Advertising efforts were confined to local billboards and newspaper ads, limiting businesses’ reach. As we fast forward to 2024, online advertising has become a…