What is Advertising Campaign Planning? Process and Factors
In the exciting world of business, getting noticed is absolutely essential. That’s where Advertising Campaign Planning comes in as the genius behind the scenes, creating…
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Viacom18 signs multi year strategic deal with Moloco for Ad serving on JioCinema
Advertising is one of the key modules for revenue generation on streaming platforms and to streamline the process of Ad serving Viacom18 has signed a…
5 Types of Visibility in Digital Marketing
In the dynamic world of digital marketing, establishing a strong online presence is crucial for achieving success. As businesses navigate through the complexities of the…
15 Types of Appeal in Advertising You Should Know
Advertising appeal serves as the strategic heartbeat of marketing campaigns, wielding the power to captivate audiences, evoke emotions, and influence consumer behavior. It is essentially…
Elevate Your Brand with the Ultimate TV and Digital Advertising Mix
Well as the common misconception goes that you have to choose between either love or career, the same goes for either TV or Digital, but…
Healthcare Advertising – Strategies, Trends & Ethics
Healthcare advertising, being a meticulously woven tapestry of strategy, communication, and compassion, now finds itself at a junction where it meets innovation and concern in…
What is a Pull Marketing Strategy? Top 5 Examples and Benefits
In the dynamic landscape of marketing strategies, businesses are constantly seeking innovative approaches to attract and engage their target audiences. One such strategy that has…
What is In-App Advertising? Types, Trends & Examples
Nowadays, with the increasing number of smartphone users, you may have observed the appearance of advertisements while scrolling through your favourite applications. This is known…
Top 10 Hindi Newspapers in India 2025
Hindi newspapers hold a crucial position in shaping India’s media landscape, reflecting the linguistic diversity that exists within the nation. With a wide range of…
Top 10 Gujarati Magazines List 2025
Gujarati literature and journalism have long been celebrated for their rich cultural heritage and diverse perspectives. Magazines play a pivotal role in disseminating information, shaping…