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Bilateral cricket series are no longer just fillers between marquee tournaments. With high-frequency viewership, focused regional penetration, and lower media clutter, they offer brands a…
The ICC Champions Trophy may be shorter in duration than the World Cup or IPL, but it delivers concentrated, high-intensity viewership—especially when India takes the…
Discover how emerging sports in India are revolutionizing the marketing landscape beyond cricket. Explore key growth stories, leading athletes, successful brand campaigns, and why brands can’t afford to ignore the unstoppable rise of emerging sports in India. Unlock new audiences and opportunities with real examples, data, and expert insights.
Who Is Gen-Z? (And Why Marketers Must Pay Attention) Gen Z represents over 40% of global consumers, with increasing disposable income. In India alone, they…
Discover India’s 655M-strong sports audience—from Gen Z gamers to rural kabaddi fans—and how brands like Dream11, Puma & FanCode are tapping into this booming market.
“If you don’t understand your customer’s journey, you’re simply guessing what works.” In 2025, where customer expectations evolve faster than ever, businesses can no longer…
Introduction Let’s admit it—setting the right price is one of the trickiest decisions in marketing. Price your product too high, and you risk losing customers….
Brand Overview Minimalist is an Indian personal care brand built on simple, science-backed formulations and full ingredient transparency. Its Hair Serum is one of the…
Have you ever noticed how ads seem to know exactly how you’re feeling? Maybe you’re doomscrolling after a long day and suddenly an uplifting ad…
Urdu is a language cherished by millions in India, known for its poetic charm and rich literary heritage. Urdu TV channels, offering a mix of…