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If you’re reading this, you’ve been buying Linear TV sports inventory for years. You know the drill: negotiate rates, lock in IPL/World Cup spots a…
Chennai, the cultural capital of South India and Tamil Nadu’s bustling metropolis, hosts one of India’s most dynamic and competitive newspaper markets. As a city…
Influencer marketing has transformed from a trending buzzword into a must-have strategy for brands across India. With over 800 million internet users and a thriving…
Brand Overview Devyani International Ltd., a part of the diversified Devyani Group, operates in multiple sectors, including education. The group runs two school brands under…
TL;DR AI revolutionizes SEO by automating keyword research, content creation, technical audits, and user experience optimization. Tools like ChatGPT, Google’s RankBrain, and machine learning platforms…
What is Amazon Marketing Services (AMS)? Amazon Marketing Services (AMS) is a suite of advertising tools provided by Amazon to help sellers and vendors promote…
The Indian healthcare industry is experiencing explosive growth, and with it comes unprecedented advertising opportunities. Whether you’re a hospital chain expanding into new cities, a…
Connected TV (CTV) is already mainstream in India. In 2025, it’s not just about reach—it’s evolving into a smarter, more engaging, and monetized ecosystem powered…
The digital advertising landscape is constantly evolving, and one of the most exciting developments in recent years has been the rise of ads in Telegram…
Connected TV (CTV) is no longer just streaming—it’s the centerpiece of India’s advertising future. With household penetration soaring (~60 million by end-2026) and ad spend projected…