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Today’s consumers don’t just buy products they invest in experiences. Traditional advertising channels like television, newspapers, and radio are excellent for creating awareness, but they…
Cinema advertising delivers its best results when brands align with the right movie, in the right city, during the right week. A blockbuster release in…
As The Media Ant completes 14 years, here is what the changing advertising ecosystem taught us about access, data, planning, and the growing need for…
And digital might be the only thing that can fix it. Cinema advertising in India has not recovered to its 2019 peak. Everyone knows this….
Introduction: AI Can Write a Plan. But Can It Plan Media? Anyone can ask an AI chatbot to create a media plan today. Open ChatGPT….
Opening a restaurant is the easier part. Getting people to walk in is where it actually gets hard. You can have the right menu, a…
How Gen Z’s relationship with fashion is forcing every team in every organization to get aligned. One Sunday afternoon, 34-year-old Radhika was walking through a…
When you think of advertising, what do you imagine? A boardroom where 5–10 glamorous people are brainstorming in their impeccable English, throwing ideas at one…
What changes when you stop folding them into a 25+ plan and actually plan for them Every morning at Arjun Nair’s home, the doorbell rings…
Every marketing plan starts with a simple question: “Where should I advertise, and how much should I spend on each channel?” In India, that usually…