Top 10 Influencer Marketing Agencies India 2025
Influencer marketing has transformed from a trending buzzword into a must-have strategy for brands across India. With over 800 million internet users and a thriving…
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How a 360° Campaign Drove 783+ Enquiries and 50% Reach for Dharav High School and DPS Gurgaon
Brand Overview Devyani International Ltd., a part of the diversified Devyani Group, operates in multiple sectors, including education. The group runs two school brands under…
What Is AI in SEO and Why Does It Matter?
TL;DR AI revolutionizes SEO by automating keyword research, content creation, technical audits, and user experience optimization. Tools like ChatGPT, Google’s RankBrain, and machine learning platforms…
Amazon Marketing Services: Beginner to Pro Guide
What is Amazon Marketing Services (AMS)? Amazon Marketing Services (AMS) is a suite of advertising tools provided by Amazon to help sellers and vendors promote…
Healthcare Advertising in India 2026: Market Trends, Media Mix & Case Studies
The Indian healthcare industry is experiencing explosive growth, and with it comes unprecedented advertising opportunities. Whether you’re a hospital chain expanding into new cities, a…
Top CTV Advertising Trends to Watch in 2025
Connected TV (CTV) is already mainstream in India. In 2025, it’s not just about reach—it’s evolving into a smarter, more engaging, and monetized ecosystem powered…
The Complete Guide to Telegram Mini App Advertising
The digital advertising landscape is constantly evolving, and one of the most exciting developments in recent years has been the rise of ads in Telegram…
CTV Ad Formats in India 2026: Top Trends, Best Platforms, and What Works for Brands
Connected TV (CTV) is no longer just streaming—it’s the centerpiece of India’s advertising future. With household penetration soaring (~60 million by end-2026) and ad spend projected…
Smart TV Buyers = CTV Viewers in India: What Advertisers Must Know
India’s Connected TV (CTV) landscape is undergoing a seismic shift. By mid‑2026, the country is expected to have between 50–60 million CTV households, with annual…
AVOD in India: How the Freemium Model Is Changing OTT Advertising in 2025
In India’s fast-evolving digital entertainment landscape, AVOD (Advertising-Based Video on Demand) has emerged as the engine driving content accessibility and brand visibility. With a consumer…