Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
In India’s fast-evolving digital entertainment landscape, AVOD (Advertising-Based Video on Demand) has emerged as the engine driving content accessibility and brand visibility. With a consumer…
Introduction: TV Advertising in Transition For decades, linear TV has ruled Indian households—bringing families together in front of their screens for primetime shows, cricket, and…
What this Blog Covers?This comprehensive guide explains Connected TV (CTV) advertising in India – from understanding what CTV actually is (Smart TVs + streaming apps)…
Want to know how to design billboards that grab attention and drive action? Effective billboard design is all about bold visuals, legible fonts, and clear…
How to Choose Billboard Locations in India: The best billboard sites combine high visibility, relevant audience traffic, and minimal visual clutter. This guide explains how…
Imagine planning to expand your Mumbai-based footwear brand into Southeast Asia—or launching an app across India’s Tier 2 and Tier 3 cities. Do you just toss your…
Imagine asking thousands of people for product design ideas—and getting hundreds of brilliant entries within a few days. Or pooling small contributions to fund a…
Digital Out-of-Home (DOOH) advertising is the next frontier in the Indian ad world — think dazzling LED billboards at Mumbai airports, interactive screens at Bengaluru…
Introduction: Why You Can’t Ignore Snapchat in 2025 Once known just for its disappearing messages and funky filters, Snapchat has grown into a dynamic marketing…
Social listening in advertising is the process of tracking, analyzing, and acting on conversations and trends related to your brand, industry, or competitors across digital…