India’s leading advertising platform for media discovery, planning, and execution of advertising campaigns.
The Indian healthcare industry is experiencing explosive growth, and with it comes unprecedented advertising opportunities. Whether you’re a hospital chain expanding into new cities, a…
Connected TV (CTV) is already mainstream in India. In 2025, it’s not just about reach—it’s evolving into a smarter, more engaging, and monetized ecosystem powered…
The digital advertising landscape is constantly evolving, and one of the most exciting developments in recent years has been the rise of ads in Telegram…
Connected TV (CTV) is no longer just streaming—it’s the centerpiece of India’s advertising future. With household penetration soaring (~60 million by end-2025) and ad spend projected…
India’s Connected TV (CTV) landscape is undergoing a seismic shift. By mid‑2025, the country is expected to have between 50–60 million CTV households, with annual…
In India’s fast-evolving digital entertainment landscape, AVOD (Advertising-Based Video on Demand) has emerged as the engine driving content accessibility and brand visibility. With a consumer…
Introduction: TV Advertising in Transition For decades, linear TV has ruled Indian households—bringing families together in front of their screens for primetime shows, cricket, and…
What this Blog Covers?This comprehensive guide explains Connected TV (CTV) advertising in India – from understanding what CTV actually is (Smart TVs + streaming apps)…
Want to know how to design billboards that grab attention and drive action? Effective billboard design is all about bold visuals, legible fonts, and clear…
How to Choose Billboard Locations in India: The best billboard sites combine high visibility, relevant audience traffic, and minimal visual clutter. This guide explains how…