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Case Study

Lead Generation Campaign for Oben Electric through Performance Marketing 

Posted onMay 3, 2024November 28, 2024 Author Vaishali Tripathi
Case Study 1

About the Brand As a groundbreaking company in the automobile industry, Oben Electric specializes in electrical vehicles, commonly known as EVs. This startup wants to…

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Advertising

Understanding Rebranding: Definition and Significance

Posted onApril 30, 2024August 13, 2025 Author Chetana HP
Understanding Rebranding: Definition and Significance

Rebranding is a strategic transformation process where companies redesign their brand identity, including logos, messaging, and market positioning to stay competitive and connect with target…

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Advertising, Uncategorized

What is Meme Marketing? Strategy, Benefits and Example

Posted onApril 25, 2024April 25, 2024 Author Maanasa Parameswaran
what-is-meme-marketing

What is Meme Marketing? Meme marketing is a digital marketing strategy that utilizes the shareable nature of internet memes to promote brands, products, or ideas. …

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Case Study

Lead Generation for GS Caltex India  through Performance Marketing Campaign

Posted onApril 23, 2024November 26, 2024 Author Vaishali Tripathi
FEATURED IMAGES 2024 04 16T114813.221 1

About the Brand  GS Caltex India is a leading provider of premium lubricants targeting retail and industrial distributors across India. Target Audience Distributors (Retail &…

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Advertising

Top 10 Must-Know Holiday Marketing Tips for 2024

Posted onApril 17, 2024September 23, 2024 Author Maanasa Parameswaran
guide-to-holiday-marketing

Introduction to Holiday Marketing Holiday marketing is an essential aspect of any business strategy, especially as the festive season approaches. It’s a time when consumer…

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Advertising, Mobile Advertising

7 Best Mobile Advertising Strategies in 2024 to Look Out For

Posted onApril 11, 2024April 11, 2024 Author Chetana HP
7 Best Mobile Advertising Strategies in 2024 to Look Out For

Mobile advertising is constantly reshaping the digital marketing scene, providing businesses with new ways to interact with consumers on a personal level. Mobile advertising is…

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Advertising

What is Interactive Advertising-Types and Examples

Posted onApril 8, 2024July 10, 2024 Author Maanasa Parameswaran
what-is-interactive-advertising

What does Interactive Advertising mean? Interactive advertising refers to a type of marketing strategy that encourages active engagement from consumers rather than simply delivering a…

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Advertising

11 Native Advertising Trends for 2025

Posted onMarch 27, 2024January 7, 2025 Author Maanasa Parameswaran
native-advertising-trends

Native advertising has become an indispensable component of modern digital marketing strategies, seamlessly blending branded content with the user experience. As the landscape continues to…

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Advertising, Marketing

What is Direct Response Marketing? Benefits and Examples

Posted onMarch 26, 2024March 27, 2024 Author Chetana HP
Direct Response Marketing

Direct response marketing is an active and outcome-oriented approach that enables businesses to prompt immediate action from their target audience. In a saturated marketing landscape,…

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Advertising

5 Best Ad Retargeting Practices in 2025

Posted onMarch 22, 2024January 7, 2025 Author Maanasa Parameswaran
Ad-Retargeting

In today’s fast-paced digital world, businesses are always looking for ways to improve their online presence and connect with potential customers. One powerful tool to…

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