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Case Study

Dissecting Spencer’s Performance marketing & World Cup Campaigns with Disney+Hotstar

Posted onMarch 14, 2024May 7, 2026 Author Vaishali Tripathi
Case Study 2

Product/Service Spencer’s, a renowned retail brand, is widely recognized for its diverse range of quality products across grocery, fresh produce, and household essentials.  Campaign Objective…

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Advertising

What is Event Marketing? Types and Examples

Posted onMarch 6, 2024February 6, 2025 Author Vaishali Tripathi
FEATURED IMAGES 61 1 1 1

In today’s digital world, brands are constantly seeking ways to connect with their audience on a deeper level. Enter event marketing, a powerful strategy that…

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Advertising

6 Core Principles of Advertising you Might be Missing Out!

Posted onMarch 5, 2024July 8, 2024 Author Maanasa Parameswaran
principles-of-advertising

Advertising is the cornerstone of modern marketing strategies, serving as a powerful tool for businesses to communicate with their target audience and drive sales. In…

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conversational marketing, Marketing

What is Conversational Marketing? Top 5 Examples and Benefits 

Posted onFebruary 29, 2024February 29, 2024 Author Chetana HP
What is Conversational Marketing?

Conversational marketing is a game-changer in how businesses connect with their customers. Using chatbots, messaging apps, and live chat allows personalized interactions, quick responses, and…

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News

Why Digital Advertising Growth Has Slowed Down in 2026

Posted onFebruary 27, 2024May 25, 2026 Author Vaishali Tripathi
FEATURED IMAGES 51

Digital advertising has completely transformed the marketing industry over the last decade. Businesses across industries shifted their advertising budgets from traditional media to online platforms…

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Digital, Digital Advertising

What Is Digital Visibility in Marketing? Importance, Types & Strategies for Business Growth

Posted onFebruary 27, 2024May 25, 2026 Author Chetana HP
5 Types of Visibility in Digital Marketing

In the dynamic world of digital marketing, establishing a strong online presence is crucial for achieving success. As businesses navigate through the complexities of the…

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Advertising, In-app advertising

What is In-App Advertising? Types, Trends & Examples

Posted onFebruary 12, 2024February 12, 2024 Author Chetana HP
What is In-App Advertising? Types, Trends & Examples

Nowadays, with the increasing number of smartphone users, you may have observed the appearance of advertisements while scrolling through your favourite applications. This is known…

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Media

What is Programmatic Media Buying and How Does it Work in 2025?

Posted onFebruary 1, 2024January 7, 2025 Author admin
What is Programmatic Media Buying and How Does it Work?

In the ever-evolving landscape of digital marketing, staying ahead requires a comprehensive understanding of cutting-edge strategies and technologies. One such pivotal aspect is programmatic media…

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Top 10

Top 10 Benefits of Interactive Advertising in the Digital Age

Posted onJanuary 29, 2024June 17, 2026 Author Vaishali Tripathi
interactive advertising

With the advancement and development of information technology, we are currently living in an age that is constantly changing into another one. In this era…

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Advertising

What is Targeted Advertising? Types, Benefits and Examples

Posted onJanuary 25, 2024May 24, 2024 Author Vaishali Tripathi
What is Targeted Advertising? Types, Benefits and Examples

In this omnipresent digital world, there is a potent tool as the fine-tuned surgeon’s scalpel and as convincing like the blockbuster’s captivating plot. This is…

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