Top 10 Media Buying Platforms in 2025
What is Media Buying? Media buying is like shopping for ad space or airtime—but on a much larger scale. It’s about strategically choosing where and…
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8 Different Types of Media Buying You Should Know
Media buying is the process of purchasing advertising space and time on various media platforms with the goal of promoting a product, service, or brand…
TV vs Digital Advertising | Creating the Ideal Marketing Mix
In today’s rapidly evolving landscape of advertising, marketers are continually faced with the challenge of allocating their budgets effectively between traditional TV advertising and the…
TV is Preferred by 50% of T20 World Cup Fans, Streaming Services by 21%, Reveals iCubesWire Survey
59% of fans acknowledge TV commercials as the most noticed form of advertisement during the T20 World Cup New Delhi: A groundbreaking survey conducted by…
6 Best Marketing Strategies for Software Startup Companies
With the increasing populace of technology companies, new software developing startups particularly experiences intense market competition. As such, the need to appreciate, the need to…
ICC T20 World Cup 2024 Viewership
In the warm light of June evening and with the warmth of the good fire, a one time cricketer in his pre posterity stage brings…
What are Mid-roll ads and How to use them?
Similar to commercials interrupting a TV show, mid-roll ads interrupt digital content, providing a refreshing relief to the viewer diligently watching videos. Appearing unobtrusively between…
Exploring the Top Digital Trends Reshaping Industries in 2025
In 2025, India’s digital world is buzzing with exciting trends that are changing how people connect and make choices online. From social media’s influence on…
Top 10 Best Social Media Platforms for Marketing and Advertising in 2025
Confused by the ever-growing jungle of social media apps? Feeling like your marketing message keeps getting lost in the digital wilderness? Fear not, this guide…
Farm-to-Table Movement: Marketing Strategies for Local Agriculture
Farm-to-table: A healthy and refreshing view on the stories every bite can tell! Picture a spread of ingredients that not only tantalizes your palate but…