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For decades, the fast-moving consumer goods (FMCG) industry has relied heavily on traditional forms of advertising such as television, radio, and print media to reach…
Connected TV advertising has become a prime tenet of marketing for big brands, but for relatively small businesses and brands, the domain of CTV ads…
For a long time, the advertising map was fairly easy to understand. Google had search. Meta had the feed. YouTube had video. Display networks had…
How to Choose Radio Stations and Time Bands for a Multi-City Campaign in India When planning a radio campaign across multiple Indian cities, the most…
Why CTV in India can no longer be planned as one market Connected TV in India has stopped being a small, urban, premium habit. Smart…
How Gen Z’s relationship with fashion is forcing every team in every organization to get aligned. One Sunday afternoon, 34-year-old Radhika was walking through a…
When you think of advertising, what do you imagine? A boardroom where 5–10 glamorous people are brainstorming in their impeccable English, throwing ideas at one…
What changes when you stop folding them into a 25+ plan and actually plan for them Every morning at Arjun Nair’s home, the doorbell rings…
Every marketing plan starts with a simple question: “Where should I advertise, and how much should I spend on each channel?” In India, that usually…
Media planning is the strategic process of deciding where, when, and how to advertise — so your message reaches the right audience without wasting your…