What is Social Commerce? Types of Social Commerce Advertising
Social commerce is an emerging sector in India and the growth is primarily driven by the global pandemic. With strong support from Gen Z’s and…
Social commerce is an emerging sector in India and the growth is primarily driven by the global pandemic. With strong support from Gen Z’s and…
According to IBEF (India Brand Equity Foundation), in 2028 the Indian Tourism and Hospitality is expected to earn $50.9 billion as visitor exports compared with…
Video advertising has become an integral part of any marketing campaign, with companies worldwide investing in video ads. This type of advertising provides more than…
Online Ecommerce Advertising The Indian online e-commerce advertising market has witnessed a huge upsurge in the past few years. As per IBEF (India Brand Equity…
As an advertiser you are now surrounded by a plethora of ad platforms and your choices are innumerable but choosing the right advertising platform can…
When it comes to sports in general or the grand and most awaited ICC T20 World Cup 2022 on Hotstar audience as well as brands…
OTT refers to Over-The-Top. This term originated in terms of a television set-top box. Video platforms that do not require the TV set-top box to…
In the series TV advertising for first-time advertisers, we have covered the following topics to date: TV Advertising Facts & Figures: Useful facts and figures about…
Online Advertising As a brand or a company advertising is the key to your success, but the myriad ad options available in the market can…
In the month of January 2021, The Media Ant conducted Indian SMEs Advertising Survey 2021. The survey focused on the advertising preferences and challenges faced…