Real estate advertisements are everywhere. We wake up in the morning and open the newspapers and find at least half a dozen pamphlets slipped in there. We step out to head to work and end up with hordes of billboards staring back at us. We tune in to the radio and it is not too long before the monotonous jingle publicising yet another realty project starts off. Unfortunately, most of these real estate ads seem rather mundane and barely arouse any curiosity, leave alone excitement!
Developing unique, original and extraordinary marketing ideas that can drive engagement can seem like a challenge. Sometimes the best solution to this kind of marketing fatigue can come from thinking out of the box and finding ways to make your real estate adverts different (aka more interesting). Through this blog, we at The Media Ant strive to help you with some fresh and creative real estate marketing ideas that can generate interest and push your sales upwards!
- OFFLINE MARKETING
While online advertising is becoming more popular than ever now, Offline Marketing, still forms the core part of all real estate marketing plans. And since we are talking “out-of-the-box“ here, we suggest that you develop a marketing plan that moves seamlessly between offline and online, reaching a much wider audience and generating greater appeal.
- Host a Broker Event
Hosting an event to meet up from people across your industry is always an excellent way to publicise your property. When you meet people this way, you can socialise and build a relationship, which is not possible online. This always works favourably towards establishing your brand in the industry.
- Attend Conferences and Professional Events
It is crucial to attend commercial real estate events that bring people together to discuss shared interests, establish new contacts and make business deals. Attending conferences and other real estate events offer you the opportunity to network and build contacts.
- Buy Media in Traditional Outlets
While online presence generates significant mileage, traditional offline options such as newspapers, magazines, billboards and fliers are still affordable and very effective. If you wish to reach out to locals and build your brand among them, nothing can beat these traditional offline channels. Be sure you test your efforts to see what drives more interest.
- Tie-up with a Local Charity Organization
Backing a charitable trust or organization that you feel for strongly is a great way to give back to the community. It also gives you a foothold in the society as a responsible builder and can really help in boosting your brand.
- Ask for Referrals
Referrals can often result into potential prospects. Get referrals from partners and previous clients. Include a referral request program in all your marketing plans. This can lead to word-of-mouth publicity, which can spread your reach phenomenally.
- ONLINE MARKETING
Maintaining an optimised, updated website if the key to online marketing. Enhancing your online exposure can further aid in establishing your brand and increasing reach. There are some key online marketing tips that can help you stand out from your competition.
- Maintain an Updated Website
Maintain an updated, optimised, responsive website. Make sure the site is mobile friendly. Include high definition photographs and videos to engage the viewer and give them a first-hand feel. Run a periodic company newsletter that offers valuable free information and allows you to stay in touch with your treasured prospects.
- Run Ad Campaigns with Google
Google Ad words is another efficient and cost effective way to run targeted ad campaigns and get in touch with likely prospects. Periodic advertising on search engines allows you to showcase your services in distinct locations in search engines, giving your online presence a great boost.
- Optimize Social Media Marketing
Social media sites like Facebook, Twitter, LinkedIn etc. have several marketing tools to share news, events and updates offering a far and wide reach. Through this medium, you can also showcase specific content from your website, embed images into your posts on various sites and capture email addresses of prospects. You could also run a video marketing campaign on popular sites like YouTube, Vimeo, etc.
- E-Mail Campaigns
Email is one of the reliable forms to touch base with your prospects and update them with the company’s activities and your latest offerings.
- Maintain an Active Blog
A company blog is a great way to improve your online visibility. SEO blog posts can have massive impact on search engines and social media sites. A blog can be a great place to not only showcase your thought leadership in the industry, but also a very efficient way to have a virtual conversation with interested prospects.