Social Advertising
Social advertising refers to the practice of using social media platforms as a channel for promoting products, services, or brands. It involves creating and delivering…
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Relevance Score
Relevance Score is a metric used in digital advertising platforms, particularly social media advertising, to assess the relevance and engagement level of an ad to…
Social Paid
Social Paid refers to the practice of advertising on social media platforms by paying for ad placements and promotional opportunities. It involves allocating a budget…
Social Display
Social display refers to a form of online advertising that combines social media platforms with display advertising. It involves creating and distributing ads within social…
Landing page
A landing page is a web page specifically designed and optimized to receive traffic from a marketing or advertising campaign. It is where visitors “land”…
What is Institutional Advertising? Advantages & Ad Examples
There have been several types of ads, each with its purpose and target audience. Do you think your business or organization’s mission isn’t translating well…
What is E Advertising? Types, Advantages & Examples
What is E Advertising? Electronic advertising, also known as e-advertising or online advertising, refers to the promotion of products or services using digital technologies such…
Political Advertising: Best Platforms to Use in 2023
What is politics in India? It is the race to become a household name and reach every possible Indian in the country. The political parties…
What is Display Advertising in Digital Marketing?
In digital marketing, display advertising has become popular for businesses to reach their target audience. Display advertising refers to visual ads on websites, social media…
Why is Digital Advertising Effective in 2024?
The way consumers discover, evaluate, and purchase products have changed a lot through the years, brands who are looking to build a community and be…