Viacom18 plans to earn Rs 3700 crore in advertising income from the IPL in 2023
Viacom18 acquired the Indian Premier League 2023’s digital broadcasting rights for the next five years. This indicates that JioCinema and Star India channels hold the…
Viacom18 acquired the Indian Premier League 2023’s digital broadcasting rights for the next five years. This indicates that JioCinema and Star India channels hold the…
Before getting into what can be a possible IPL advertising strategy, let’s discuss why Ipl advertising strategy is even needed. Well, strategizing is never a…
Nail-biting hits, high octane drama and intra-team rivalry, this glitzy sporting event has it all. Yes we are talking of glamour and sports, and only…
Influencers are no more a homogenous group of individuals with a humongous number of followers. They have been successful in expanding their domain beyond just…
What is performance marketing? As the name suggests, performance marketing terms to all the marketing and advertising efforts that lead to a certain desired action…
Get ready for constant action, drama, and excitement as the Indian Premier League (IPL) approaches! The IPL is not just a cricket competition; it’s a…
Brand Impact through Sports Marketing Sports and marketing have always been intertwined. For instance, similar to the way endorsement deals work today, ancient Greek athletes…
Sports Advertising: The Game Changer For Brands It isn’t a secret that brands are quick enough to jump into the sports advertising bandwagon, which is…
The Indian Premier League (IPL) is not just a cricket extravaganza but also a goldmine for advertisers. With its massive viewership and fan engagement, IPL…
The Never Ending Charm of Cricket IPL Ads The Indian Premier League (IPL) has emerged as a premier platform for advertising in India, catering to…