The Impact of Prematurely Ended IPL Matches on Spot Ads
The Indian Premier League stands as a pinnacle of excitement around the country and the globe. The popularity of the League is so high that…
The Indian Premier League stands as a pinnacle of excitement around the country and the globe. The popularity of the League is so high that…
Advertisers are eagerly anticipating a surge in the popularity of Connected TV (CTV) ahead of the IPL 2024. Last year’s IPL on CTV, particularly on…
According to research conducted by The Media Ant, 42% of advertisers found the most difficulty in media planning in digital advertising. The Indian Premier League…
The Indian Premier League, (IPL) is not only the most-viewed cricket league of the world but also a ground for business and sponsorship. IPL 2024…
Key Takeaways: The ad spends poured in WPL 2023 has been pretty modest as per IPL standards, however it remains a significant context when it…
Big brands sign up as official sponsors for WPL: H&M, Amul, World Gold Council are some of the major partners. After the immense success of…
The slow and dramatic countdown has just begun and things have already taken a turn with the free online streaming of the matches on JioCinema….
What a season it was for Women’s Premier League 2023. Cricket fans stood up on their feet and cheered for their favorite teams. We are…
This year is going to be exciting as BCCI is all set to begin the much-awaited Women’s Premier League Season 1 in India with 5 teams….
While celebrating the fantastic news that the Indian Under-19 Women’s Team won the T20 World Cup. We are sharing the updates about the Women’s Premier…