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In the electrifying kickoff to the IPL 2024 season, the clash between Chennai Super Kings (CSK) and Royal Challengers Bangalore (RCB) witnessed an unprecedented surge…
JioCinema, the Indian over-the-top media streaming platform owned by Viacom18, has introduced a targeted advertising campaign aimed at small and medium-sized businesses (SMBs) during the…
Disney Star achieved its highest ever opening day television viewership for the Indian Premier League (IPL), as 168 million viewers tuned in to watch the…
The Indian Premier League 2024 has commenced with a remarkable increase in viewership, leading to a surge in sponsor interest. On the opening day, Disney…
The adrenaline-pumping thrill of the Indian Premier League (IPL) is set to return in 2024, and the excitement extends far beyond the passionate fans. This…
IPL 2024 delivered outstanding entertainment which simultaneously drove unprecedented viewing records along with powerful player achievements. Unprecedented viewer numbers emerged through reports from Disney Star…
The Indian Premier League stands as a pinnacle of excitement around the country and the globe. The popularity of the League is so high that…
Advertisers are eagerly anticipating a surge in the popularity of Connected TV (CTV) ahead of the IPL 2024. Last year’s IPL on CTV, particularly on…
According to research conducted by The Media Ant, 42% of advertisers found the most difficulty in media planning in digital advertising. The Indian Premier League…
The Indian Premier League, (IPL) is not only the most-viewed cricket league of the world but also a ground for business and sponsorship. IPL 2024…