Television Advertising Campaign Planning : Part 3
In the first article of the series, we discussed some useful facts and figures about television viewership and advertising in India, curated from reports by…
Category: Series
Post-evaluation report can help TV campaigns- A Case Study
Reporting is for digital advertising only and not for television advertising. If you have believed this for a long time, you are here for a…
TV Advertising Campaign Measurement : Part 2
In the first article of the series, we discussed some useful facts and figures about television viewership and advertising in India, curated from reports by…
TV Advertising Facts and Figures
Does TV advertising interest and intimidate you at the same time? On one hand, the nationwide reach of television presents a wonderful opportunity for branding…
A Complete Guide To Advertising In IPL Cricket 2020 On Hotstar App
What would we cover in this article? Following are the topics we would discuss in the article. You can skip to relevant sections by following…
Best platforms for promoting Educational Games in India: Part-5
For the past two months, we have been discussing the online mobile gaming industry in India and it’s following aspects- Genre specific growth of online…
Demystifying casual games and effective ways to promote it (Part-4)
In the previous article of our series on “Promoting online mobile games,” we have explored E-sports and action games. Here are the links of the…
Festive Season Advertising Part 5: Best Ad Platforms for On-Demand Home Improvement Services
In the previous article under our Indian Festive Advertising Series, we discussed how there is a jump in usage of public transport and how advertisers can…
Festive Season Advertising Part 2: Useful Radio Ads Strategies
In the second part of the series, we would try answering the following questions: How is radio advertising affected during the festive season? Are there…
Festive Season Advertising Part 1: Introduction
In the first part of the series, we would cover the following: What would we cover in our series? Advertising during Festive Season: Challenges &…