Impact Properties in Advertising: Real Examples Across Media
Introduction What does an Impact Property actually look like? It could be a television show watched by millions. A cricket tournament that captures the country’s…
Category: Series
Why Brands Should Advertise During the Cricket World Cup – With Real Campaign Wins from 2023
The ICC Cricket World Cup isn’t just a sporting event, it’s a nationwide celebration that commands undivided attention. From living rooms to mobile phones, millions…
Why Brands Should Advertise During the IPL – With Real Campaign Wins of 2024 & 2025
The Indian Premier League (IPL) isn’t just a sporting event—it’s India’s biggest advertising stage. With hundreds of millions of viewers tuning in across mobile, TV,…
IPL 2026 Advertising on JioHotstar & Star Sports: A Complete Guide
Brand Impact through Sports Marketing Sports and marketing have always been intertwined. For instance, similar to the way endorsement deals work today, ancient Greek athletes…
How IPL Sponsorships Boost Searches: Real Success Stories from 2024
When it comes to elevating your brand’s online presence, the Indian Premier League (IPL) offers unparalleled opportunities. Beyond the thrilling cricket matches, IPL sponsorships provide…
TATA WPL on JioStar: Live Action, Record Viewership Ahead
The TATA WPL 2025 is set to take the world of women’s cricket by storm on Feb 14th 2025, and fans will be able to…
Guide to Choosing the Right IPL 2025 Ad Plan for Your Brand
When it comes to advertising in India, IPL 2025 is the gold standard. With tailored ad packages that cater to startups, regional brands, and multinational…
IPL 2025 Ad Rates Surge by 25-30% Post JioStar Merger, CTV Emerges as Game-Changer
The Indian Premier League (IPL) 2025 season has brought a significant spike in advertising rates across various platforms. While IPL 2025 ad rates on television…
Unusual Timing of T20 Cricket World Cup Matches Impacts TV Viewership
The ongoing ICC T20 Men’s World Cup has witnessed a notable 8% decline in TV ratings for its first 30 matches compared to 2022, despite…
Surging Demand for TV Ads as India Advances to Super 8 in T20 World Cup
With India qualifying for the Super 8 stage of the ongoing ICC Men’s T20 World Cup, advertisers are in a frenzy to secure TV ad…