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The Ministry of I&B asked BARC to resume news channels’ ratings after a 13 month halt. BARC had stopped releasing their weekly viewership data for…
The TV broadcasting arm of Bennett Coleman & Company Limited (BCCL) , Times Network, has extended its promotional scheme for Times Now Navbharat HD, the…
As per TAM AdEx, Shah Rukh Khan was the top celebrity ambassador with an ad volume share of 14% during the ICC T20 WC ’21….
BARC week 50: Sun TV leads across all genres. The channel has registered 2748.43 weekly AMAs, Star Maa holds the second position with 2702.64 weekly…
According to the market estimates, the cost of out-of-film & co-branded associations may range from Rs 40 lakhs to crores. The cost of one brand’s…
Cryptocurrency ads are back in the majority of social media platforms and websites after facing a brief suspension by crypto exchanges a few weeks back….
The opening T20 match between India and New Zealand had the highest AMA among all the T20 matches post-NTO. As per the BARC data provided…
In the annual filing of The Walt Disney Co. for the year 2021, its GECs have 132M subscribers and the sports channels have over 84M…
Zee Media saw a 41% increase in advertising revenue i.e. from Rs 195 crore to Rs 206.14 crore in Q2 of FY21. According to NTO…
According to Punit Goenka, the CEO & MD of ZEEL, advertising may soon surpass pre-covid levels if the current trends continue. The business sentiment has…