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The ICC Cricket World Cup (CWC) is one of the most popular sporting events in the world, and the 2023 tournament is expected to be…
You are on the edge of your couch, biting your nails, wide-eyed, as you anticipate for a six which will decide the fate of our…
The Cricket World Cup 2023 has taken the sporting world by storm, captivating millions of fans worldwide with its thrilling matches and unforgettable moments. While…
Imagine a world where advertising campaigns practically create themselves, adapting to individual preferences with uncanny precision. Welcome to the future of advertising, where generative AI…
In a bizarre twist of fate, sports marketing expert Jon Spoelstra, who has been recognized for his unorthodox marketing approaches in the NBA arena, has…
Cricket, especially when it involves a fascinating face-off like the India-Pakistan match, doesn’t merely remain a sport, it transforms into a colossal event influencing not…
In an exhilarating announcement for cricket and branding enthusiasts alike, MRF Tyres and Experience Commerce (EC) have declared a robust partnership set to bowl over…
Introduction In the realm of sports, gender parity has long been an elusive goal, with a historical imbalance that has persisted for generations. However, in…
The advertising industry is in a constant state of evolution, exploring novel ideas and adapting to changing consumer behaviors. One of the prime ways advertising…
India’s ICC Men’s Cricket World Cup 2023 opening clash against Australia recorded 2.6 crore viewership, 25 Mn Peak concurrency , 2.2X overall reach, 3X CTV…