How to Promote Your YouTube Channel | 10 Best Ways
YouTube has become a real juggernaut, hasn’t it? It’s a place where millions of content creators are duking it out for those precious seconds of…
Author: Vaishali Tripathi
Why Are Brands Betting on Digital this World Cup?
The ongoing ICC Cricket World Cup 2023, hosted by India, has attracted numerous brands, both established and newcomers, in both the television and digital realms….
Expected Digital, TV & CTV Viewership & Advertising Opportunities during ICC CWC 2023 Semi Final & Final
The ICC Cricket World Cup (CWC) is one of the most popular sporting events in the world, and the 2023 tournament is expected to be…
Sprite’s ‘Thand Rakh’ Campaign Cools the World Cup Heat
You are on the edge of your couch, biting your nails, wide-eyed, as you anticipate for a six which will decide the fate of our…
Ad slot cost on streaming platforms is expected to rise by 40% as compared to the 2019 World Cup- report
The Cricket World Cup 2023 has taken the sporting world by storm, captivating millions of fans worldwide with its thrilling matches and unforgettable moments. While…
Top 10 Advertising Strategies for Generative AI
Imagine a world where advertising campaigns practically create themselves, adapting to individual preferences with uncanny precision. Welcome to the future of advertising, where generative AI…
Sports Marketing Guru turns Mystery Writer for Old Guys
In a bizarre twist of fate, sports marketing expert Jon Spoelstra, who has been recognized for his unorthodox marketing approaches in the NBA arena, has…
ICC World Cup: How much do ad spots during India-Pak match cost? Find out!
Cricket, especially when it involves a fascinating face-off like the India-Pakistan match, doesn’t merely remain a sport, it transforms into a colossal event influencing not…
Cheil’s Experience Commerce Bags World Cup Media Mandate for MRF on Hotstar
In an exhilarating announcement for cricket and branding enthusiasts alike, MRF Tyres and Experience Commerce (EC) have declared a robust partnership set to bowl over…
Is sports consumption only limited to male population in India?
Introduction In the realm of sports, gender parity has long been an elusive goal, with a historical imbalance that has persisted for generations. However, in…