Sprite’s ‘Thand Rakh’ Campaign Cools the World Cup Heat
You are on the edge of your couch, biting your nails, wide-eyed, as you anticipate for a six which will decide the fate of our…
Author: Vaishali Tripathi
Ad slot cost on streaming platforms is expected to rise by 40% as compared to the 2019 World Cup- report
The Cricket World Cup 2023 has taken the sporting world by storm, captivating millions of fans worldwide with its thrilling matches and unforgettable moments. While…
Top 10 Advertising Strategies for Generative AI
Imagine a world where advertising campaigns practically create themselves, adapting to individual preferences with uncanny precision. Welcome to the future of advertising, where generative AI…
Sports Marketing Guru turns Mystery Writer for Old Guys
In a bizarre twist of fate, sports marketing expert Jon Spoelstra, who has been recognized for his unorthodox marketing approaches in the NBA arena, has…
ICC World Cup: How much do ad spots during India-Pak match cost? Find out!
Cricket, especially when it involves a fascinating face-off like the India-Pakistan match, doesn’t merely remain a sport, it transforms into a colossal event influencing not…
Cheil’s Experience Commerce Bags World Cup Media Mandate for MRF on Hotstar
In an exhilarating announcement for cricket and branding enthusiasts alike, MRF Tyres and Experience Commerce (EC) have declared a robust partnership set to bowl over…
Top 10 Advertising Podcasts to Listen To
The advertising industry is in a constant state of evolution, exploring novel ideas and adapting to changing consumer behaviors. One of the prime ways advertising…
India’s ICC Men’s CWC 2023 opening clash against Australia records 2.6cr viewership on Disney+ Hotstar
India’s ICC Men’s Cricket World Cup 2023 opening clash against Australia recorded 2.6 crore viewership, 25 Mn Peak concurrency , 2.2X overall reach, 3X CTV…
boAt announced as ‘Official Licensee’ of the ICC Men’s Cricket World Cup 2023
In a spirited move to energize cricket enthusiasts worldwide, boAt, a celebrated name in the audio and wearables market, has announced its role as the…
Global giants tap Indian consumers, spend $3,600 a second on World Cup ads
Global corporations are investing significant sums to gain visibility during the upcoming Cricket World Cup in India. With this sporting event providing an ideal opportunity…