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Author: Vaishali Tripathi

Case Study, Uncategorized

Case Study: Zomato Mumbai Metro Jingle Campaign

Posted onFebruary 5, 2024February 5, 2024 Author Vaishali Tripathi
Zomato Logo

Product/Service Zomato, an Indian multinational restaurant aggregator and food delivery company, provides information, menus, and user reviews of restaurants. Founded by Deepinder Goyal and Pankaj…

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News

Harsha Bhogle Stars in Atomberg’s TVC: Redefining Fandom with Eco-Friendly Innovation

Posted onFebruary 5, 2024February 5, 2024 Author Vaishali Tripathi
Featured Images 46 1

Harsha Bhogle, the famous commentator, appeared recently on a TVC from Atomberg Technologies, a new product. This creative advert skilfully uses the double meaning of…

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Advertising

Pre Testing and Post Testing Methods in Advertising: Top 20 Techniques to Maximize Campaign ROI (2026 Guide)

Posted onFebruary 1, 2024February 25, 2026 Author Vaishali Tripathi
Top 10 Pre Testing And Post Testing Methods In Advertising

In the fast-paced world of advertising, ensuring your campaigns are effective before and after launch is essential for success. pre testing methods in advertising help…

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Media Trivia

Media Trivia – Based on ProKabaddi League Advertisers and Sponsors.

Posted onJanuary 31, 2024February 27, 2024 Author Vaishali Tripathi
Featured Images 43

The ProKabaddi League (PKL), a professional-level Kabaddi league in India, has not only revolutionized the traditional sport of Kabaddi but has also created a unique…

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IPL

A Complete Guide to IPL 2025 Plan Generator

Posted onJanuary 31, 2024February 13, 2025 Author Vaishali Tripathi
Feature Image 3

According to research conducted by The Media Ant, 42% of advertisers found the most difficulty in media planning in digital advertising. The Indian Premier League…

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Uncategorized

Jio 4G Phones Open New Advertising Avenues during IPL

Posted onJanuary 29, 2024January 29, 2024 Author Vaishali Tripathi
Featured Images 8

We are currently in the era of intelligent feature phones, a shift that commenced with the introduction of the original JioPhone in 2017. Since then,…

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Top 10

Top 10 Benefits of Interactive Advertising in the Digital Age

Posted onJanuary 29, 2024February 15, 2024 Author Vaishali Tripathi
Interactive Advertising

With the advancement and development of information technology, we are currently living in an age that is constantly changing into another one. In this era…

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News

IPL TV broadcasts offer brands unmatched scale and reach

Posted onJanuary 25, 2024January 25, 2024 Author Vaishali Tripathi
Ipl

The 2023 Indian Premier League (IPL) heralded a new wave in sports broadcasting cementing the bond between this legendary cricket tournament and the television which…

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Advertising

What is Targeted Advertising? Types, Benefits and Examples

Posted onJanuary 25, 2024May 24, 2024 Author Vaishali Tripathi
What Is Targeted Advertising? Types, Benefits And Examples

In this omnipresent digital world, there is a potent tool as the fine-tuned surgeon’s scalpel and as convincing like the blockbuster’s captivating plot. This is…

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News

TATA Group secures IPL Title Sponsorship rights for Five years

Posted onJanuary 23, 2024January 23, 2024 Author Vaishali Tripathi
Featured Images 2

The Indian Premier League (IPL), the world’s premier cricket tournament, has secured its title sponsor for the next five seasons in a monumental deal with…

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