Top 10 Pre Testing and Post Testing Methods in Advertising
In the fast-paced world of advertising, ensuring your campaigns are effective before and after launch is essential for success. Pre-testing methods help evaluate an ad’s…
Author: Vaishali Tripathi
Media Trivia – Based on ProKabaddi League Advertisers and Sponsors.
The ProKabaddi League (PKL), a professional-level Kabaddi league in India, has not only revolutionized the traditional sport of Kabaddi but has also created a unique…
A Complete Guide to IPL 2025 Plan Generator
According to research conducted by The Media Ant, 42% of advertisers found the most difficulty in media planning in digital advertising. The Indian Premier League…
Jio 4G Phones Open New Advertising Avenues during IPL
We are currently in the era of intelligent feature phones, a shift that commenced with the introduction of the original JioPhone in 2017. Since then,…
Top 10 Benefits of Interactive Advertising in the Digital Age
With the advancement and development of information technology, we are currently living in an age that is constantly changing into another one. In this era…
IPL TV broadcasts offer brands unmatched scale and reach
The 2023 Indian Premier League (IPL) heralded a new wave in sports broadcasting cementing the bond between this legendary cricket tournament and the television which…
What is Targeted Advertising? Types, Benefits and Examples
In this omnipresent digital world, there is a potent tool as the fine-tuned surgeon’s scalpel and as convincing like the blockbuster’s captivating plot. This is…
TATA Group secures IPL Title Sponsorship rights for Five years
The Indian Premier League (IPL), the world’s premier cricket tournament, has secured its title sponsor for the next five seasons in a monumental deal with…
What is Fashion Influencer Marketing? Strategies, Benefits & Examples
Journey into the dynamic mosaic of Indian fashion influencer marketing, where custom thrives alongside trailblazing and cultural inspirations merge with digital innovation. The landscape is…
Top 10 Trends Shaping Digital Advertising in 2025
In 2025, it’s much more than simply pretty banners. This sort of thing involves the ability to know what you’re going to do before you…