Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
Woke marketing, a term stemming from the social justice movement, refers to the practice of brands aligning their advertising and promotional strategies with progressive social…
Creative liberty, out of the box ideas, innovative techniques, with a pinch of artistic and persuasive abilities can get you a whole bunch of captive…
In the world of business, there are leaders, there are innovators, and then, there are visionaries. We had the unparalleled privilege of spending some exclusive…
What is politics in India? It is the race to become a household name and reach every possible Indian in the country. The political parties…
Funny Ads: Does it make a difference? Connecting with a brand is no different than building a relationship and we all know any relationship builds…
It’s the year 1988, and a tea brand teamed up with famous tabla maestro Zakir Hussain to reach out to the aspirational middle class. Yes,…