The cost of advertising on television depends on a lot of factors like the channel, time slot, and ad format. Starting cost for advertising on TV is Rs 200 per 10 sec and going up to a few lakhs for a 10-sec ad.
- Timing- Advertising rates in prime time or peak hours will cost more than normal or non-peak hours.
- Viewership- The advertising rate also varies from channel to channel depending on how much audience they attract. A channel enjoying high viewership will charge more for the advertisement than the one with an average viewership.
- Days- Channels generally cost more to advertise on weekends rather than on weekdays.
- Ad format- The advertising rate also varies according to the type of advertisements being used. An L-shaped ad will cost differently than a banner ad.
