Top 10 Social Media Apps to Advertise in 2024

Kt Cc 10

Social media apps are now ingrained in our muscle memory. Social media serves as a forum for people to obtain information and express their opinions because everyone in India has the right to freedom of speech and expression under the Indian Constitution. 

Social media penetration in India has reached upto 467 Mn as per EY-FICCI report 2022. As of 2021, smartphone users in the country reached 503 Mn and 601 million people in India are now using the mobile internet. (Source: EY-FICCI report 2021)

The growth of social media in India has also opened several doors for our brands and advertisers and they have been quick enough to tap into the market.

With the emergence of various social media trends like, Metaverse, and Influencer marketing the ad world is becoming more diverse and widespread

However, the innumerable social media apps can get you pretty overwhelmed, but worry not because we are here with our listicle.

Here’s the best apps to advertise in social media 2024 (the list is based on the traffic the apps got on The Media Ant website). 

Instagram

Instagram Ads

Instagram is a photo and video sharing social media platform that was recently acquired by Facebook. Although the vast majority of users use it for social purposes, it is also very popular as an advertising platform.

TMA
Name
Name
First
Last

Instagram Users By Country

Source: Backlinko

Advertisers can use the app to connect with influencers ,celebrities, brands, and thought leaders to drive brand awareness, build and track customer engagement, and boost sales.

Instagram is the most popular social media app when it comes to influencer marketing with almost 67% of brands using it (Source: Shopify).

As per Statista, the influencer marketing industry in India is worth 9 Bn and is estimated to grow to 22 Bn by 2025.

Users in App (Gender-wise)

Male74%
Female26%

Users in App (Age-Wise)

18-2430%
25-3442%
35-4415%
44-546%
55-644%
65+3%

MX Taka Tak

Mx Takatak Advertising

MX Taka Tak, a short video platform by Mohalla Tech Private LTD in India, aims to provide a variety of videos and offers an amazing user experience to the creators.

The most famous short video platform in India gained its popularity after the ban of Tik Tok which instantly fueled the growth of the app.

TMA
Name
Name
First
Last

As per Similarweb, the monthly active users in MX Taka Tak is nearly 13.12 Mn, the ban of Chinese short video apps leveraged the advertising revenue of MX Taka Tak and other Indian apps increasing its ad revenue by three times in just six months. 

Contrary to popular assumption, most of the users in the video creating platform are male, hence brands which are looking to target male audience can also go for advertising in MX Taka Tak.

Mx Takatak App Views

Users in App (Gender-Wise)

Male55%
Female45%

Users in App (Age-Wise)

18-2427%
25-3456%
35-4410%
45-446%
55+1%

Language-wise Distribution

Su7Olzibl D783Ekwczh0Voevltjon8Oijly7Axvzbzpvet0K4Rweeqvrplje4Zo3Ahi89Anqziyehfwa7Cw5Vh87Z Qwd7Q 2Qn8Jq7F7Hqvx72Nsridktdz Cgenkyphasijqbvmapbuqo3C

ShareChat

Sharechat Ads

ShareChat is an Indian social media and networking platform created by Mohalla Tech Pvt Ltd in Bangalore. ShareChat is in many ways a mirror of India’s heart, with its feeds teeming with local language and dialect text, photographs, and video. Additionally, its algorithms enable users to connect through private chats by locating those who share their interests.

According to Similerweb, the average monthly users of ShareChat are approx. 54.5 Million and the average time spent is 6 minutes. (As of June 2022 report)

Users in App in India (Gender-wise)

Male64%
Female36%

Users in App (Age-Wise)

18-2448%
25-3423%
35-4424%
44+5%

Key Markets (Geo)

Metro Cities12.5%
Non-Metro cities87.5%

Moj

Moj App Advertisement

Moj is an Indian short video sharing social media platform that supports over fifteen languages and is quite popular among Indian youth. Most of the videos on the  platform are  related to dancing, singing, comedy, and acting and hardly any of them are more than thirty seconds long. 

One can also find a lot of  ‘’Do it yourself’’, interesting hacks, health related, and educational  videos on the platform.

As per the reports of Google Play Store, it has crossed a hundred million downloads and it has already got a 4.3 rating on the Google Play Store which makes it a great platform for advertisers. 

Users in App in India (Gender-wise)

Male60%
Female40%

Key Markets (Geo)

Tier 143%
Tier 236%
Tier 3-413%

Top categories and apps used by Moj users:

  • Social – 17.2%
  • Tools — 16.6%
  • Communication — 13.1%
  • Games and action – 10.5%

Chingari 

Chingari Ads

Chingari is a smartphone app for sharing videos. Users can add visual effects, lip-sync, dance, or voice over movie scenes and comedic speech in these films. Short videos can be created by users and shared with millions of people on Chingari by being uploaded to the site.

The application was able to compete in a market dominated by worldwide rivals like TikTok, Snapchat, Facebook, and Instagram thanks to its well-liked built-in filters. As of June 2022, the monthly active users on the app was 2.79 Mn and the average time spent was approx 3 minutes.

Users in App in India (Gender-wise)

Male78%
Female22%

Users in App (Age-Wise)

18-2419%
25-3443%
35-4425%
44+11%

Josh

Josh App Ads

Josh is a made in India short video app with almost all the features of Instagram and TikTok and many more. It provides a lot of exciting  features and options to edit and shoot videos and photos and is emerging as the most prominent app in the market vacuum left by the ban of TikTok in India. 

Many celebrities have joined the app content creators, boosting its popularity among the youth even more. Josh app already has more than 3 million downloads on Google Playstore and is a great pick for advertisers looking to target young audiences. 

Users in App in India (Gender-wise)

Male52.7%
Female47.3%

Snapchat

Snapchat App Advertising

Snapchat is an image and video messaging app where messages are usually only available for a short time before they become inaccessible to their recipients. Frequent content updates on the portal keeps user engagement high and  attracts a high-quality audience with good engagement and repeat visits. 

For advertisers looking to reach out digitally, Snapchat is a great option. As of April 2022, India had the biggest snap chat user base in the world with 144.35 million active users (statista). 

4Yqut1Kw2Szngykxamkjbeavlgf8Dfjcnibdr

Users in App in India (Gender-wise)

Male56%
Female44%

Users in App (Age-wise)

18-2443%
25-3436%
35-4413%
360Ncwlasndguq7Tshn2Wm04Izsi4Ulkuyfsnymfx 0T6Z3Q77 Pbruxkm3Tkg8Xmxpohnz4Vy1I Mbr6Ns5I31D5Pjuozdqi Kpc Qthoyn Miqenrcnpivqwelrm3Sdip9Wjq0Cccqsrqnk1U

Twitter

Twitter Advertisement

Twitter is a service that allows friends, family, and coworkers to communicate and stay in touch by sending brief, frequent messages to one another. Tweets are posted by users and can include text, images, videos, and links. These tweets are sent to your followers, placed on your profile, and searchable on Twitter.

As per Similarweb, the monthly users of Twitter in India is 27.62 million and the average time spent on the app is 3 minutes. The monthly average downloads for the app is approx 4.7 million. 

Users in App in India (Gender-wise)

Male85.9%
Female14.1%

Users in App (Age-wise)

18-2424%
25-3442%
35-4424%

YouTube

Youtube Advertising

Currently, YouTube has 2 billion global users. It has more than 2 Billion monthly active users, these also include more than 30 Million paid subscribers including YouTube premium and music services. (Source- Backlinko.com) India has the most YouTube users, with 225 Million users. 

The number of YouTube users in India is estimated to reach almost 833.03 Million by 2025. (Source- www.statista.com) Globally, 81% of total active Youtube users are between the age group of 18-35, with 53.9% male and 46.1% female users. (Source- blog.hootsuite.com)

Users in App in India (Gender-wise)

Male62%
Female38%

Users in App (Age-Wise)

18-2430%
25-3425%
35-4417%
45-5413%

Facebook

Facebook Ads

Facebook is one of the most popular social media platforms with over 2.9 Billion users around the world (Source: Backlinko). Despite the emergence of multiple new platforms, it still occupies a dominant position in the market, especially in the domain of advertising. 

In India, Facebook has a monthly reach of approx 243.5 million (Source: Similarweb) and is available in various regional languages, making it one of the highest penetrated social media platforms in the country. Facebook offers a wide variety of advertising options like Banner Ads, Video Ads,Page Post Boost, Carousel Ads, Dynamic Product Ads, Facebook Lead Ads, Facebook Lead Ads, Canvas Ads.

7Soyfkbdvvnftn0Khacrgl9Xexkjibqyyxlaseokyibg8Em5Upumir

Users in App in India (Gender-wise)

Male76%
Female24%

Users in App (Age-Wise)

18-2430%
25-3440%
35-4415%
45-547%

How much does it cost to advertise on social media?

As part of the advertising sector, it is important to ensure that you are aware of the advertising costs and your social media advertising platform must provide the scalability, speed and infrastructure that you need for the customers for experiencing better advertising services.

The Media Ant has 10 years of experience in advertising in a vast array of platforms, like print, digital, TV, radio, magazine, cinema and outdoor.

We can help you in planning and execution of your ad campaigns in your preferred social media platform most importantly, we can provide you with the best rates and complete transparency regarding your social media advertising campaign.

We hope the list of best apps to advertise on social media will be useful to you and help you in decision making. In case of any queries you may Contact us or mail us at Help@TheMediaAnt.com. 

FAQs:

Which social media app is used most in India?

The most used social media app in India in 2023 is Instagram, with 516.92 million active users. It is followed by Facebook with 435.12 million active users, and WhatsApp with 432.95 million active users

What are the 3 most used social media apps? 

Instagram
Facebook
ShareChat

Which social media is most used in India in 2024? 

The most used social media in India in 2024 is still Instagram. However, other social media platforms are also growing in popularity, especially among younger users.

Which app is now trending in India?

The social media app that is currently trending in India is ShareChat. It is a short-form video-sharing platform that has become very popular among young people.

Which is the safest social media?

The safest social media platform for you will depend on your individual needs and preferences. Some of the platforms offer end-to-end encryption, which means that your messages can only be read by you and the person you are sending them to. They also have strong privacy policies and do not collect any unnecessary data about their users.

Was this article helpful?
Avatar Of Shrobana Rakshit

Shrobana Rakshit

A passionate writer and feminist, who believes in the power of words to challenge social norms, break barriers and inspire change. With scattered thoughts on window panes I'm in constant need of coffee and fresh nutrition for my brain (I'm a book-butterfly indeed). When I ain't lost in the world of words, I find solace in the art of dance, where movement becomes my muse.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.