Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
News channels have seen a 12% growth in advertising spends in 2021 when compared to 2022. According to TAM AdEx, Reckitt Benckiser grabbed the top…
The Ministry of I&B asked BARC to resume news channels’ ratings after a 13 month halt. BARC had stopped releasing their weekly viewership data for…
According to the market estimates, the cost of out-of-film & co-branded associations may range from Rs 40 lakhs to crores. The cost of one brand’s…
Cryptocurrency ads are back in the majority of social media platforms and websites after facing a brief suspension by crypto exchanges a few weeks back….
According to Punit Goenka, the CEO & MD of ZEEL, advertising may soon surpass pre-covid levels if the current trends continue. The business sentiment has…
According to TAM AdEx there has been a 55% surge in retail advertising on TV during Jan-Aug ‘21. The leading advertiser in this category on…
ICC T20: The introduction of official drinks break would help broadcasters to earn ad revenues worth five minutes. The rates for India matches are expected…
ICC T20 WC: Star hikes ad rates for India-Pak match; 10-sec slot now costs Rs 25-30 lakh. A 10-second ad spot for other matches is…
ASCI launches ‘Advertising Advice’ to nip misleading & problematic ads in the bud. The paid service is open to all members and non-members of ASCI…
Star Maa shoots to the top in BARC Week 36. Sun TV continues to dominate the South market and Star Plus reigns in the HSM….