Headlines: top media ad news in India for the week (Date: 15th June – 21st June)
Personal Healthcare sector saw highest growth in Print media in Jan-May’21: TAM Adex. The sector witnessed 95% growth on Print, 86% on TV, 93% on…
Personal Healthcare sector saw highest growth in Print media in Jan-May’21: TAM Adex. The sector witnessed 95% growth on Print, 86% on TV, 93% on…
Amazon.in launches free video streaming service ‘miniTV’. The ad-supporting offering can be accessed by users on the shopping app. TV ad vol at an all-time…
Disney+ Hotstar has 41% share of Indian online video subscription market: Omdia. The OTT platform’s subscription base tripled in less than a year, from 8…
GroupM in association with Exchange4Media has released a report “Voicebox: Give your brand a voice”. Some of the highlights of the report include: There are…
Amazon and Flipkart lead ad volume share of online shopping category: TAM AdEx. Ad Volumes category on television grew by 5 per cent in Y…
BCCI to add two new teams in IPL 2022, which will result in increased number of matches and number of days. Ad volume on TV…
1- Online news and OTT content has been brought under the jurisdiction of the Ministry of Information & Broadcasting. 2- IPL 13 is estimated to…
1. Google has launched Ads Transparency Spotlight, a tool to offer more transparency to its users about the ads they see. Now Google display ad…