Headlines: Top Media Ad News in India for the Week (Date : 10th May – 16th May 2021 )

Amazon.in launches free video streaming service ‘miniTV’. The ad-supporting offering can be accessed by users on the shopping app.

TV ad vol at an all-time high, up 39% YoY in Jan-April 2021 period: BARC.Ad volumes for FMCG in April 2021 grew by 166% and 42% compared to 2020 and 2019 respectively, says the latest data.

Oracle launches first ad measurement technology for 3D in-game environments. Oracle Moat enables advertisers to effectively measure impressions and GIVT to determine whether an ad was served to a human and to avoid ad spend on invalid traffic or fraudulent activity.

Star Plus maintains lead in Urban Hindi GEC market: BARC Week 18. Star Utsav continued to lead both rural and overall (Urban+Rural market) this week.

Taboola joins hands with Oracle Moat to introduce video measurement service. The partnership will aid advertisers in getting complete insights into campaign performance.

RAM Ratings Wk 11-14 ’21: Radio listening at out of home up in Bangalore, Mumbai.The four-week time period for the survey is between 7th March 2021 and 3rd April 2021.

BARC top 5 advertisers of the week 18 (1st May – 7th May 2021) are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Brooke Bond Lipton India Ltd, Pepsi Co, CadBurys India LTD.

According to BARC weekly data, the following were the top 5 free and paid TV channels in week 18 (1st May – 7th May 2021) – 

Paid– Sun TV, Star Plus, Star Maa, Sony SAB, STAR Vijay

Free– Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal.

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