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Tag: show on top

Case Study

Prestige Group Digital Video Advertising Campaign: Case Study

Posted onApril 3, 2025April 3, 2025 Author Vaishali Tripathi
Prestige Group Digital Video Advertising Campaign

Campaign Objective Prestige Group, one of India’s leading real estate developers, aimed to enhance brand awareness and engagement among potential homebuyers. The objective was to…

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Sensory Marketing

Sensory Marketing: How to Engage Customers Beyond Sight

Posted onApril 1, 2025April 1, 2025 Author Chetana HP
Sensory Marketing

Imagine walking into your favorite coffee shop. The rich aroma of freshly brewed coffee fills the air, a soothing acoustic playlist hums in the background,…

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Nostalgia Marketing

Nostalgia Marketing – How Brands Use the Past to Win Customers

Posted onApril 1, 2025April 1, 2025 Author Chetana HP
Nostalgia Marketing

The Hidden Power of Nostalgia: Why Old is the New Gold Imagine stumbling upon an old jingle from your childhood or seeing a vintage ad…

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Content Repurposing

Content Repurposing: What It Is & Strategies to Maximize Reach

Posted onApril 1, 2025April 1, 2025 Author Chetana HP
Content Repurposing

The Hidden Goldmine in Your Content  Content creation is a time-consuming process, but many businesses fail to maximize the value of their efforts. A well-researched…

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Advertising

Decentralized Advertising: The Future of Privacy & Trust

Posted onMarch 26, 2025March 26, 2025 Author Chetana HP
Decentralized Advertising

Understanding Decentralized Advertising Decentralized advertising is revolutionizing how brands engage with their audiences by removing intermediaries and granting advertisers greater control over their marketing efforts….

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Advertising

Ad Fatigue: What It Is, Signs & 7 Proven Ways to Prevent It

Posted onMarch 25, 2025March 25, 2025 Author Maanasa Parameswaran
What Is Ad Fatigue

In today’s ever-evolving digital marketing landscape, advertisers face numerous challenges in keeping their campaigns fresh and engaging. One such challenge is Ad Fatigue — a…

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Case Study

Breaking Boundaries: How Delta Exchange Took Crypto Advertising to the Champions Trophy with The Media Ant

Posted onMarch 17, 2025March 17, 2025 Author Vaishali Tripathi
Delta Exchange Case Study

Campaign Overview In a landscape where crypto advertising faces strict regulations, Delta Exchange made a bold move—it didn’t just find a way to advertise, it…

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Series, IPL

IPL 2025 Advertising on JioHotstar & Star Sports: A Complete Guide

Posted onMarch 11, 2025March 12, 2025 Author Vaishali Tripathi
Feature Image 2 2025 01 21T110624.827

Brand Impact through Sports Marketing Sports and marketing have always been intertwined. For instance, similar to the way endorsement deals work today, ancient Greek athletes…

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Advertising

Guide to ASO: Rank Higher & Get More Downloads

Posted onMarch 10, 2025March 10, 2025 Author Maanasa Parameswaran
Guide To Aso- App Store Optimization

What is ASO? App Store Optimization (ASO) is the process of improving an app’s visibility and ranking in app stores such as Google Play and…

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SEO

Search Everywhere Optimization: The Future of SEO

Posted onMarch 5, 2025March 5, 2025 Author Maanasa Parameswaran
Search Everywhere Optimization The Future Of Seo

What is Search Everywhere Optimization? Search Everywhere Optimization is an advanced SEO strategy that extends beyond traditional search engine optimization. It is designed to make…

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