JioStar Aims for ₹5,000 Crore in Ad Revenue for IPL 2025
JioStar, the joint venture between Viacom18 and Disney, is targeting ₹5,000 crore in ad revenue for IPL 2025, adjusting from an initial ₹6,000 crore projection….
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Email Marketing ROI: How to 10X Your Returns
What is Email Marketing ROI? Email Marketing ROI (Return on Investment) is a metric that evaluates the effectiveness of email campaigns in generating revenue compared…
The Complete Advertising Process: From Strategy to Execution
What is the Advertising Process? The advertising process is a structured approach businesses follow to create, execute, and optimize promotional campaigns. It encompasses various stages,…
AED in Marketing: Definition, Formula & Examples
Advertising Elasticity of Demand (AED) is a crucial metric that gauges how sensitive the demand for a product is to changes in advertising expenditure. In…
Top 10 Advertising Poster Design Ideas
An advertising poster is more than just a visual element; it’s a critical part of your marketing campaign. Whether you’re promoting a new product, advertising…
Pinterest Marketing Made Easy: Expert Tips for 2025
TL;DR: Pinterest marketing in 2025 is all about creating visually engaging pins, using strategic keywords, and leveraging Idea Pins to capture attention. Focus on consistent…
Ultimate Benefits of Keyword Research & Why it is Important
Keyword research is a fundamental practice in digital marketing, serving as the cornerstone for effective search engine optimization (SEO) and content strategies. By understanding the…
Discover the 7 Types of Advertising Agencies for 2025
Advertising is no longer just about placing ads and hoping for the best. Today, it’s about strategy, precision, and results. Businesses need more than just…
The New Behemoth: Viacom18 and Disney Star’s Merger Reshaping Indian Entertainment Industry
In a groundbreaking move that has left all of India raving, Viacom18 and Disney Star have merged and are now known as the “New Titan”…
Ultimate Brand Awareness Strategy for Success in 2025
What is a Brand Awareness Strategy? A brand awareness strategy is a comprehensive plan that helps your brand become recognizable, memorable, and trusted in the…