Media Trivia: Do people trust the ads they see?
Brands spend millions of rupees in advertising every year and worry about the following: Brand Recall, Reach, Conversion, ROI. But there is something more to…
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A complete Guide To Advertising In BIGG BOSS 16th Season On Colors
Why Do Advertisers Like To Advertise Their Brand In Reality Tv Shows? With becoming a dominant genre in Indian Television, Reality-TV has never ceased to…
IPL Advertising: The tug of war between Covid-19 and festive season. Should you advertise?
It’s been six months and the uncertainty over Covid-19 is still there. People are trying hard to adjust to the new normal by staying home…
Media Trivia: Popular IPL campaigns and associations
IPL 2020 is around the corner and we can’t keep calm. Coinciding with the festive season, IPL 2020 is all set to bring cheers to…
Reality Check! Is Radio Advertising Dead?
Summary: Despite of a slow growth and low contribution to advertising industry, radio advertising is popular among the masses. According to a survey by Nielsen,…
Anniversary Special: 7 Lessons We Learned From Ants
Did you know- ants are the best examples of super-organism? As we turn 7 today, we recount all the valuable lessons that we have learned…
4 Advertising Insights to take from Google Year in Search Report India 2018
Summary: [soliloquy id=”13720″] Google has recently published the report on 2018 Year in Search for India. The report is rich with statistics and trend analysis…
ICC Cricket World Cup 2019 Advertising on Hotstar in 5 questions
[soliloquy id=”13642″] Missed the golden opportunity of advertising during IPL and elections? Want to reinforce your IPL advertising campaign? Worry not! Here are 5 most…