Media Trivia- Based on Famous Brand Jingles
In the vibrant world of advertising, few elements are as instantly memorable and emotionally resonant as brand jingles. These catchy, often whimsical tunes have the…
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Ultimate Guide to Sports Marketing Plan
Welcome to the fascinating world of sports marketing in India, a realm where every strategy plays out like a well-choreographed dance on a grand stage,…
Ajit Varghese unveils strategies behind Disney Star’s success in ICC World Cup 2023 at India Brand Summit
The India Brand Summit, held on November 28, 2023, at The Lalit Mumbai, marked a pivotal moment in the world of sports broadcasting and digital…
Use of Social Media To Promote Food And Beverage Brands
In the bustling landscape of India’s food and beverage brands, social media has emerged as a pivotal battleground for brands striving to captivate the palates…
The Rise of Augmented Reality and Virtual Reality in Real Estate Marketing
Welcome to the dynamic and ever-evolving world of Indian real estate, where the advent of Virtual Reality (VR) and Augmented Reality (AR) is creating waves…
Tech Mahindra and AWS Join Forces to Revolutionize Fan Engagement with Sports Cloud Platform
In a groundbreaking collaboration, Tech Mahindra and Amazon Web Services (AWS) have joined hands to develop an innovative sports cloud platform. The partnership, established through…
Role of Sports in the Connected TV Revolution
Sports marketing has always been a harbinger of innovation, pushing the boundaries of technology and viewer experience. In this era of digital transformation, a new…
Did Jiocinema Cross 15 Cr Concurrent Viewership?
During the live streaming of the 2nd T20I match between India and Australia on JioCinema, a surprising event occurred as the viewership counter on the…
ICC Men’s Cricket World Cup 2023 nets Rs3300 crore in ad revenue, welcomes 215 new brands
Despite the disappointment of not clinching the cup, advertisers exhibited remarkable resilience during the ICC Men’s Cricket World Cup 2023. Industry experts note that the…
What’s the most effective way for sports brands to engage with younger audiences in their marketing campaign?
Engaging with younger audiences is an ongoing challenge for sports brands in today’s digital landscape. As we navigate the uncharted waters of an ever-evolving era…