Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
In today’s fast-paced world, consumers are constantly reaching for their smartphones to research, compare, and ultimately, convert. These fleeting moments of decision-making are called micro-moments….
Loyalty programs stand as indispensable tools in the realm of modern Advertising, serving as potent means to both attract and maintain a loyal customer base….
Advertising and sales promotion play a crucial role in the contemporary business environment, serving as vital tools for reaching target audiences and driving sales. Advertising…
The ongoing Indian Premier League (IPL) 2024 has been captivating audiences with its exceptional performances, creating an electrifying atmosphere. However, those fans who prefer to…
Digital platforms have revolutionized the way we experience the IPL. It’s no longer just about watching the game, it’s about immersing yourself in the electrifying…
Uday Shankar, Vice Chairman of Viacom18, highlighted JioCinema’s ambitious goal of reaching 600 million viewers for IPL across Digital and CTV platforms. He emphasized the…
Rebranding is a strategic transformation process where companies redesign their brand identity, including logos, messaging, and market positioning to stay competitive and connect with target…
Neuromarketing combines neuroscience and marketing to gain a deeper understanding of consumer behavior. By studying how the brain works, businesses can improve their marketing strategies….
Ever seen an ad that was so bad that it made you laugh and question, who even signed off for that? India is full of…
What is Meme Marketing? Meme marketing is a digital marketing strategy that utilizes the shareable nature of internet memes to promote brands, products, or ideas. …