What is Brand licensing? Benefits and Example
Brand licensing Explained In marketing and advertising, brand licensing is a strategic partnership between two companies where one allows the other to use its brand…
Tag: show on top
Top Business News Channels GRP in 2026
As we stride into the heart of 2026, the landscape of business journalism continues to evolve dynamically, shaped by technological advancements, geopolitical shifts, and the…
Digital Advertising Strategies for the T20 World Cup
The crack of the willow, the roar of the crowd, the nail-biting tension – the T20 World Cup is here! As cricket fever grips the…
SCORE Has Identified Tata Salt, Dream11, and Sprite As Some of The Top Advertisements During IPL 2024
The survey encompassed 36 cities, including metros, tier 1-2-3 towns, and NCCS A/B, resulting in SCORE ranking the top 10 ads that performed best during…
Top 10 Ultimate Gamification Techniques to Boost User Engagement
What is Gamification? Gamification is the application of game-design elements and principles in non-game contexts to enhance user engagement, motivation, and participation. By integrating features…
Are Advertisers Cutting Back On Their Spending Because of The Elections?
Ad experts suggest that numerous advertisers are currently adopting a cautious approach as they await the outcome of the polls. The uncertainty surrounding the election…
Indexed Ad Volumes for IPL 17 on TV Witness 16% Growth in First 55 Matches
According to the latest update from TAM Sports-IPL 17 ad report, the indexed ad volumes per channel for IPL 17 on television have surged by…
Future of Influencer Marketing- 2025
Influencer marketing is not just a fleeting trend but a powerful strategy that continues to evolve. As digital landscapes shift and consumer behaviours change, understanding…
Top 10 Emotional Branding Campaigns That Touched Hearts
Emotional Branding Campaigns In today’s crowded marketplace, simply having a good product isn’t enough. Consumers are bombarded with messages, making it difficult for brands to…
Top 10 SaaS Marketing Trends and Strategies for 2025
SaaS marketing, or Software as a Service marketing, refers to the strategic efforts and tactics employed to promote and sell cloud-based software solutions. Unlike traditional…