Media Trivia: Advertising Expenditure in India 2019
This month’s quiz is based on Pitch Madison Advertising Report 2020. Enjoy the trivia and keep yourself updated with the latest trends in media and…
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Media Trivia: Indian Advertising in 2019
This quiz is based on the latest DAN-e4M report on Digital Advertising in India 2020. Check how updated you are with the latest trends. Ready…
How to advertise your business in Mumbai? Here’s a complete guide
This article spans across 5 pages. Please use the page index at the bottom of the page to navigate to the next pages. Introduction In…
A Complete Guide To Advertising In IPL Cricket 2020 On Hotstar App
What would we cover in this article? Following are the topics we would discuss in the article. You can skip to relevant sections by following…
How To Advertise Your Business In Bangalore – Here’s a Complete Guide
Introduction In the first article of the series State-wise Media Exposure in India-A Comparison, we discussed, in brief, the heterogeneous nature of media penetration across…
Is advertising on online news platforms a good idea?
Summary: In this article, we would discuss: Online news consumption in India is very high, especially on mobiles, in vernacular languages. 56% of all news…
Media Trivia- The top viewed ads of 2019
What kind of ads does India love? All kinds. If we look at the top viewed (YouTube) video ads of 2019, it’s a mixed bag…
The Year 2019 in a Snapshot
What were some of the best trends of 2019 in media and advertising? How would it impact 2020? An analysis by TMA based on their website traffic
Media Trivia: Video Advertising on Non-OTT Platforms
Indians are so welcoming to online videos that they prefer to search on YouTube than searching on Google. And you would agree too. Information in…
This is why you should prioritize Video OTT Advertising in 2020
Backed by cheap data rates and throat cut competition among more than 30 OTT platforms in the country, people have warmed up to the idea…