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Advertising

What is Advertising Media? Types, Importance and Strategies

Posted onJanuary 2, 2025April 16, 2025 Author Chaitra
What Is Advertising Media? Types, Importance And Strategies

Advertising Media serves as the lifeblood of marketing efforts, acting as the conduit through which brands communicate with their audience. In today’s dynamic landscape, understanding…

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A to Z Brands, Marketing Strategy

Yoga Bar: Redefining the Health-Food Industry

Posted onDecember 31, 2024December 31, 2024 Author Chetana HP
Yogabar

When it comes to health-focused snacks in India, Yoga Bar has carved out a space as unique as its name. Founded in 2014 by sisters…

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A to Z Brands, Marketing Strategy

Xpressbees: Delivering Success With Speed & Strategy

Posted onDecember 31, 2024December 31, 2024 Author Chetana HP
Xpressbees

In the fast-paced world of logistics and e-commerce, few brands have managed to leave a lasting impact quite like Xpressbees. Emerging as a spin-off from…

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A to Z Brands, Marketing Strategy

Zomato’s Marketing Journey: Strategy, Success & Impact

Posted onDecember 30, 2024December 30, 2024 Author Chetana HP
Zomato

Zomato is not just a name; it’s an experience synonymous with food discovery and delivery. Founded in 2008 by Deepinder Goyal and Pankaj Chaddah, Zomato…

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A to Z Brands, Marketing Strategy

Urban Company: Revolutionizing Home Services With Innovation and Trust

Posted onDecember 30, 2024December 30, 2024 Author Chetana HP
Urban Company

Urban Company, formerly known as UrbanClap, has become synonymous with convenience, reliability, and professionalism in the home services industry. Founded in 2014, this Gurugram-based platform…

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A to Z Brands, Marketing Strategy

Wildcraft: Leading India’s Outdoor Market with Strategic Marketing

Posted onDecember 27, 2024December 31, 2024 Author Chetana HP
Wildcraft

Wildcraft has carved its niche as a brand synonymous with adventure, resilience, and functionality. From humble beginnings as a small venture in Bengaluru to becoming…

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A to Z Brands, Marketing Strategy

Vicco: Timeless Ayurveda and Marketing Mastery

Posted onDecember 27, 2024December 27, 2024 Author Chetana HP
Vicco

For many Indians, the iconic jingle “Vicco Turmeric, Nahi Cosmetic” isn’t just an advertisement; it’s a slice of nostalgia. Vicco, founded in 1952 by Keshav…

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A to Z Brands, Marketing Strategy

Tanishq’s Marketing Strategy: From Trust to Trendsetter 

Posted onDecember 27, 2024December 27, 2024 Author Chetana HP
Tanishq’s Marketing Strategy

Tanishq, a brand under the Tata Group, has grown from its inception in 1994 into India’s most beloved jewellery retailer. Known for its transparency, customer-centric…

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A to Z Brands, Marketing Strategy

Sugar Cosmetics: Modern Marketing & Branding Masterclass

Posted onDecember 27, 2024December 27, 2024 Author Chetana HP
Sugar Cosmetics

From Lipsticks to a Beauty Powerhouse The beauty industry is a competitive battlefield, and Sugar Cosmetics has emerged as a fierce contender. Founded in 2012…

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A to Z Brands, Marketing Strategy

Rooh Afza’s Marketing Strategy: 100 Years of Iconic Excellence

Posted onDecember 27, 2024December 27, 2024 Author Chetana HP
Rooh Afza

Rooh Afza is more than just a beverage; it’s a cultural phenomenon. Established in 1907 by Hakim Abdul Majeed in Delhi, this ruby-red syrup has…

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