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News channels have seen a 12% growth in advertising spends in 2021 when compared to 2022. According to TAM AdEx, Reckitt Benckiser grabbed the top…
The Ministry of I&B asked BARC to resume news channels’ ratings after a 13 month halt. BARC had stopped releasing their weekly viewership data for…
The TV broadcasting arm of Bennett Coleman & Company Limited (BCCL) , Times Network, has extended its promotional scheme for Times Now Navbharat HD, the…
BARC week 50: Sun TV leads across all genres. The channel has registered 2748.43 weekly AMAs, Star Maa holds the second position with 2702.64 weekly…
Cryptocurrency ads are back in the majority of social media platforms and websites after facing a brief suspension by crypto exchanges a few weeks back….
The opening T20 match between India and New Zealand had the highest AMA among all the T20 matches post-NTO. As per the BARC data provided…
Zee Media saw a 41% increase in advertising revenue i.e. from Rs 195 crore to Rs 206.14 crore in Q2 of FY21. According to NTO…
According to BARC’s September THINK report, Tv ad volume for this festive season was the all time highest. The report based it’s analysis on TV…
According to TAM AdEx there has been a 55% surge in retail advertising on TV during Jan-Aug ‘21. The leading advertiser in this category on…
ICC T20: The introduction of official drinks break would help broadcasters to earn ad revenues worth five minutes. The rates for India matches are expected…