Headlines: Top media ad news in India for the week (Date: 4th April – 10th April 2022)

A news channel catering to Delhi, NCR and Haryana has been launched by Zee Media Corporation Ltd. As per the network, the channel named ‘ZEE…
A news channel catering to Delhi, NCR and Haryana has been launched by Zee Media Corporation Ltd. As per the network, the channel named ‘ZEE…
By reaching more than 43 Mn households, DD FreeDish has now become the largest DTH platform in India. The Free DTH service of Doordarshan has…
Viacom18 which is a joint venture between ViacomCBS and TV18, will be introducing its English sports channels, Sports18 1 HD and Sports18 1 SD on…
Aaj Tak recorded over 1 Million concurrent viewers on its YouTube channel, due to the 2022 assembly elections results coverage. Belonging to the India Today…
BARC will postpone resumption of the release of TRP ratings for channels in the news genre, as per PTI. Earlier BARC had announced that the…
As per the TAM AdEx data for television, there has been an overall growth of 33% and 32% in Jan 2021 and Jan 2022 respectively,…
As per a study conducted by PubMatic-Forrester Consulting, the ad budgets in APAC (Asia- Pacific) are shifting towards digital media. Currently, mobile in-app is emerging…
The year 2022 will be the year of cricket. Industry experts are estimating that broadcasters may invest approx Rs 50,000 cr to acquire media rights…
The advertising revenue of e-commerce giant Amazon has grown by 32% YoY to reach $9.7 Billion, according to the company’s filings in the 4th Quarter…
Sony Pictures Networks India has bagged the exclusive rights to broadcast Asian Games 2022. The deal spans from November 2021 to September 2023 and it…