IPL 2021 Advertising on Hotstar: A Complete Guide
What Would We Cover In This Article? Following are the topics we would discuss in the article. You can skip to relevant sections by following…
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Top 10 Insights for Indian Advertisers 2020 by Google
The year 2020 was a watershed moment for India’s digital adoption. The latest issue of Google’s annual report- The Year in Search highlights the three…
Best Platforms To Advertise In Tier 2 & Tier 3 Cities Of India
This article would cover: Snapshot of a Twitter conversation among several Indian marketers on the best advertising platforms for tier 2 & 3 cities Why…
IPL 2022 Advertising Budget Calculator (For Hotstar Video Ads)
The most frequently asked question on IPL 2022 Advertising has been “How much will it cost to advertise in IPL 2022 on Hotstar?” While when…
Headlines: Top media ad news in India for the week (8th Feb- 14th Feb)
Sports streaming period saw highest OTT video consumption in 2020: RedSeer report. The OTT consumption in September and October stood at 228 billion minutes and…
TV Advertising : How Long Should My Television Campaign Run?
The Article Series In the series TV advertising for first time advertisers, we have covered the following topics till date: TV Advertising Facts & Figures:…
Headlines: Top Media Ad News in India for the Week (12th- 18th Jan)
The Media Ant recently unveiled Indian SME Advertising Survey 2021 Report. Following are some of the key findings: Digital is the top preferred media for…
Headlines: Top Media Ad News in India for the Week (4th – 11th Jan)
The movie genre witnessed a growth of 11% in ad volumes in 2020 compared to 2019, contributing the highest share of 23% to overall TV…
Top 10 Advertising Platforms of 2020
2020 is a year that needs no introduction. It has become a synonym for unprecedented. While the entire world has spent the year grappling with…
Headlines: Top Media Ad News in India for the Week (8-14th Dec)
Hero Indian Super League (ISL) 2020-21 has witnessed a growth of 8% in viewership (garnered 3.42 billion viewing minutes) in the opening week as compared…