Indian Cricketers Who’ve Stolen Hearts in TV Commercials
In recent years, the cricketing arena has witnessed a significant transformation beyond the boundaries of the playing field. Cricketers, once revered solely for their on-field…
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Sports Sponsorship and Its Impact on Indian Brands
Hey there, sports fan! You know, when we’re cheering on our favorite teams, it’s hard not to notice the array of logos and brands plastered…
What is Indirect Advertising? Meaning, Types & Examples
Indirect advertising is a marketing strategy that subtly promotes a product or brand without directly showcasing it. This approach involves creating content that generates interest…
Disney+ Hotstar’s CMO on winning rural and urban viewers through ads for the Cricket World Cup
In the ever-competitive world of online streaming platforms, Disney+ Hotstar made a bold move by offering free streaming of the ICC Men’s Cricket World Cup…
Vicks & Yuvraj Singh ensure no cheer for team India goes unheard
The #VicksKholIndiaBol campaign is a cricket-centric campaign launched by Vicks Cough Drops in India in October 2023. The campaign features cricketer Yuvraj Singh and aims…
Food brand Yu Launches new TVC with Hardik Pandya
Yu Foods has introduced a fresh advertising campaign featuring their brand ambassador, Hardik Pandya. In partnership with NINE 1 Films, the commercials emphasize Yu’s commitment…
How to Determine the Frequency of your Campaigns?
What is “frequency” in the ad glossary? Advertising frequency refers to the number of times an advertisement is presented to a target audience within a…
10 Best Cricket Creative Ad Campaigns
Introduction The realm of cricket is more than just a display of athletic finesse and competitive spirit, it’s a culture that binds nations together. At…
Top 10 Fashion Advertising Strategies to Grow Your Brand in 2024
In a world where Instagram fashion gurus, trendsetters, and AI-powered shopping experiences are the talk of the town, the game of fashion advertising is taking…
Top 10 Sports Commercials
The advertising landscape has once again delivered a smorgasbord of commercials that transcend the boundaries of the game, invoking passion, motivation, and sometimes even a…