What is Social Commerce? Types of Social Commerce Advertising
Social commerce is an emerging sector in India and the growth is primarily driven by the global pandemic. With strong support from Gen Z’s and…
Social commerce is an emerging sector in India and the growth is primarily driven by the global pandemic. With strong support from Gen Z’s and…
Tourism is a steadily growing industry in India, with ever increasing competition. According to IBEF (India Brand Equity Foundation), in 2028 the Indian Tourism and…
As of June 2022, there were 2100 fintech companies in India and more than 67 percent of them were set up in the last five…
Video advertising has become an integral part of any marketing campaign, with companies worldwide investing in video ads. This type of advertising provides more than…
Facebook advertising is one of the most cost-effective ways to connect with your audience. With 2.80 billion monthly active users, Facebook is the largest social…
Online Ecommerce Advertising The Indian online e-commerce advertising market has witnessed a huge upsurge in the past few years. As per IBEF (India Brand Equity…
What Is Affiliate Marketing Affiliate marketing is perhaps the best example of how an old marketing technique can be revolutionized by technology. The concept and…
Imagine. You are running late for work. You are grumpy, irritated and stuck in a traffic jam. Dejectedly you look out and this is what…
OTT refers to Over-The-Top. This term originated in terms of a television set-top box. Video platforms that do not require the TV set-top box to…
After two difficult years of the pandemic, the advertisers, brands and even the consumers in India are gearing up for the festive season. A survey…